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The influence of service quality on sustainable competitive advantage in Kurdistan Iraq hotels: Perspective from hotel managers

In today's ever-evolving and highly competitive market, hotels across the globe face numerous challenges. Among these, a key challenge is providing and consistently maintaining an excellent quality of service. As customer expectations rise, businesses in the hospitality industry are under press...

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Main Authors:	Abdul-Aziz Ahmad M., Jais J.
Other Authors:	58812889200
Format:	Article
Published:	Conscientia Beam 2024
Subjects:	advantage Hotel managers Kurdistan region-Iraq Logistic service providers Service quality Sustainable competitive
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id	my.uniten.dspace-34377
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spelling	my.uniten.dspace-343772024-10-14T11:19:22Z The influence of service quality on sustainable competitive advantage in Kurdistan Iraq hotels: Perspective from hotel managers Abdul-Aziz Ahmad M. Jais J. 58812889200 56602524800 advantage Hotel managers Kurdistan region-Iraq Logistic service providers Service quality Sustainable competitive In today's ever-evolving and highly competitive market, hotels across the globe face numerous challenges. Among these, a key challenge is providing and consistently maintaining an excellent quality of service. As customer expectations rise, businesses in the hospitality industry are under pressure and must learn how to develop resilient strategies. These strategies are imperative if they wish to maintain a sustainable competitive advantage (SCA) amidst the intense competition they face daily. Interestingly, past studies often assumed the factors that predict competitive advantage, often disregarding the substantial impact of service quality (SQ). This error may incur significant costs. Therefore, to remain and become more competitive, logistic service providers (LSPs) should deeply understand the salient factors that contribute to building up their competitive advantage. They must also recognize the pivotal role of SQ and grasp its profound effect on SCA. The present research uniquely aims to assess the intricate relationship between SQ and SCA, particularly concerning hotel managers. Through this study, 152 sampled questionnaires were diligently obtained from hotel managers in the vibrant Kurdistan region of Iraq. These responses were thoroughly analyzed. Notably, the results demonstrated that all SQ dimensions, with the exception of assurance, were significant for ensuring the overall SCA of hotels. This groundbreaking study is the first of its kind to be conducted in this region. Ultimately, the valuable outcome of this study will guide and assist hotel managers in meticulously focusing on and enhancing their SQ levels, especially in the Kurdistan region. � 2023 Conscientia Beam. All Rights Reserved. Final 2024-10-14T03:19:22Z 2024-10-14T03:19:22Z 2023 Article 10.18488/73.v11i4.3571 2-s2.0-85182386305 https://www.scopus.com/inward/record.uri?eid=2-s2.0-85182386305&doi=10.18488%2f73.v11i4.3571&partnerID=40&md5=3f4d2e42b5de27fecaec8c46f800b236 https://irepository.uniten.edu.my/handle/123456789/34377 11 4 502 518 All Open Access Gold Open Access Conscientia Beam Scopus
institution	Universiti Tenaga Nasional
building	UNITEN Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Tenaga Nasional
content_source	UNITEN Institutional Repository
url_provider	http://dspace.uniten.edu.my/
topic	advantage Hotel managers Kurdistan region-Iraq Logistic service providers Service quality Sustainable competitive
spellingShingle	advantage Hotel managers Kurdistan region-Iraq Logistic service providers Service quality Sustainable competitive Abdul-Aziz Ahmad M. Jais J. The influence of service quality on sustainable competitive advantage in Kurdistan Iraq hotels: Perspective from hotel managers
description	In today's ever-evolving and highly competitive market, hotels across the globe face numerous challenges. Among these, a key challenge is providing and consistently maintaining an excellent quality of service. As customer expectations rise, businesses in the hospitality industry are under pressure and must learn how to develop resilient strategies. These strategies are imperative if they wish to maintain a sustainable competitive advantage (SCA) amidst the intense competition they face daily. Interestingly, past studies often assumed the factors that predict competitive advantage, often disregarding the substantial impact of service quality (SQ). This error may incur significant costs. Therefore, to remain and become more competitive, logistic service providers (LSPs) should deeply understand the salient factors that contribute to building up their competitive advantage. They must also recognize the pivotal role of SQ and grasp its profound effect on SCA. The present research uniquely aims to assess the intricate relationship between SQ and SCA, particularly concerning hotel managers. Through this study, 152 sampled questionnaires were diligently obtained from hotel managers in the vibrant Kurdistan region of Iraq. These responses were thoroughly analyzed. Notably, the results demonstrated that all SQ dimensions, with the exception of assurance, were significant for ensuring the overall SCA of hotels. This groundbreaking study is the first of its kind to be conducted in this region. Ultimately, the valuable outcome of this study will guide and assist hotel managers in meticulously focusing on and enhancing their SQ levels, especially in the Kurdistan region. � 2023 Conscientia Beam. All Rights Reserved.
author2	58812889200
author_facet	58812889200 Abdul-Aziz Ahmad M. Jais J.
format	Article
author	Abdul-Aziz Ahmad M. Jais J.
author_sort	Abdul-Aziz Ahmad M.
title	The influence of service quality on sustainable competitive advantage in Kurdistan Iraq hotels: Perspective from hotel managers
title_short	The influence of service quality on sustainable competitive advantage in Kurdistan Iraq hotels: Perspective from hotel managers
title_full	The influence of service quality on sustainable competitive advantage in Kurdistan Iraq hotels: Perspective from hotel managers
title_fullStr	The influence of service quality on sustainable competitive advantage in Kurdistan Iraq hotels: Perspective from hotel managers
title_full_unstemmed	The influence of service quality on sustainable competitive advantage in Kurdistan Iraq hotels: Perspective from hotel managers
title_sort	influence of service quality on sustainable competitive advantage in kurdistan iraq hotels: perspective from hotel managers
publisher	Conscientia Beam
publishDate	2024
_version_	1814061177365331968
score	13.222552

The influence of service quality on sustainable competitive advantage in Kurdistan Iraq hotels: Perspective from hotel managers

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