Staff View: Undergraduates selection towards islamic banking in dual banking environment: An empirical study

Undergraduates selection towards islamic banking in dual banking environment: An empirical study

To plan an appropriate marketing strategy to attract new customers is very importance, especially for Islamic banking in dual banking environment. Islamic banks need to identify the criteria on where potential customers determine their bank selection decision. The study focuses on examining the bank...

Full description

Saved in:

Bibliographic Details
Main Authors:	Kadir M.R.A., Surbaini K.N., Ramli J.A.
Other Authors:	36245097200
Format:	Article
Published:	2023
Subjects:	Bank selection decision Islamic bank Syariah compliant products and services
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my.uniten.dspace-30653
record_format	dspace
spelling	my.uniten.dspace-306532023-12-29T15:50:52Z Undergraduates selection towards islamic banking in dual banking environment: An empirical study Kadir M.R.A. Surbaini K.N. Ramli J.A. 36245097200 36245410500 36245369800 Bank selection decision Islamic bank Syariah compliant products and services To plan an appropriate marketing strategy to attract new customers is very importance, especially for Islamic banking in dual banking environment. Islamic banks need to identify the criteria on where potential customers determine their bank selection decision. The study focuses on examining the bank selection criteria being employed by undergraduates, the potential Islamic banking customers. The purpose of this paper are to examine the main factors that influence undergraduates in selecting their bank preference and whether there is a significant different between Muslim and non Muslim undergraduates in selecting their banking in dual banking environment. This study presents primary data collected by self-administered questionnaires involving 250 undergraduates at UNITEN as samples. The criteria are analyzed using factor analysis with varimax rotation, to cluster the criteria into several variables. The result shows that convenience factor and bank appearance played significant role in selection process by Muslim and non-Muslim undergraduates. We also found encouraging result that religious factor is among important criteria preferred by Muslim undergraduates in selecting their bank. Final 2023-12-29T07:50:52Z 2023-12-29T07:50:52Z 2009 Article 2-s2.0-77955435080 https://www.scopus.com/inward/record.uri?eid=2-s2.0-77955435080&partnerID=40&md5=88901c1b4a0967c0720a5c4db0e94723 https://irepository.uniten.edu.my/handle/123456789/30653 12 1 27 39 Scopus
institution	Universiti Tenaga Nasional
building	UNITEN Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Tenaga Nasional
content_source	UNITEN Institutional Repository
url_provider	http://dspace.uniten.edu.my/
topic	Bank selection decision Islamic bank Syariah compliant products and services
spellingShingle	Bank selection decision Islamic bank Syariah compliant products and services Kadir M.R.A. Surbaini K.N. Ramli J.A. Undergraduates selection towards islamic banking in dual banking environment: An empirical study
description	To plan an appropriate marketing strategy to attract new customers is very importance, especially for Islamic banking in dual banking environment. Islamic banks need to identify the criteria on where potential customers determine their bank selection decision. The study focuses on examining the bank selection criteria being employed by undergraduates, the potential Islamic banking customers. The purpose of this paper are to examine the main factors that influence undergraduates in selecting their bank preference and whether there is a significant different between Muslim and non Muslim undergraduates in selecting their banking in dual banking environment. This study presents primary data collected by self-administered questionnaires involving 250 undergraduates at UNITEN as samples. The criteria are analyzed using factor analysis with varimax rotation, to cluster the criteria into several variables. The result shows that convenience factor and bank appearance played significant role in selection process by Muslim and non-Muslim undergraduates. We also found encouraging result that religious factor is among important criteria preferred by Muslim undergraduates in selecting their bank.
author2	36245097200
author_facet	36245097200 Kadir M.R.A. Surbaini K.N. Ramli J.A.
format	Article
author	Kadir M.R.A. Surbaini K.N. Ramli J.A.
author_sort	Kadir M.R.A.
title	Undergraduates selection towards islamic banking in dual banking environment: An empirical study
title_short	Undergraduates selection towards islamic banking in dual banking environment: An empirical study
title_full	Undergraduates selection towards islamic banking in dual banking environment: An empirical study
title_fullStr	Undergraduates selection towards islamic banking in dual banking environment: An empirical study
title_full_unstemmed	Undergraduates selection towards islamic banking in dual banking environment: An empirical study
title_sort	undergraduates selection towards islamic banking in dual banking environment: an empirical study
publishDate	2023
_version_	1806427661975683072
score	13.211869

Undergraduates selection towards islamic banking in dual banking environment: An empirical study

Similar Items