Staff View: A comprehensive review of malaysia airline system (MAS)

A comprehensive review of malaysia airline system (MAS)

Differentiation is defined as the process of adding a set of meaningful and valued differences to distinguish the company's offering from competitors' offerings (Kotler, 2003, p. 315). The created value as obtain from being difference is to enhance the standard, performance review and esta...

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Bibliographic Details
Main Authors:	Abd Razak M.Z., Ilias A.
Other Authors:	31067484500
Format:	Review
Published:	2023
Subjects:	Differentiation strategy Malaysia airline system (MAS). Online business Web evaluation
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id	my.uniten.dspace-30535
record_format	dspace
spelling	my.uniten.dspace-305352023-12-29T15:49:02Z A comprehensive review of malaysia airline system (MAS) Abd Razak M.Z. Ilias A. 31067484500 30967552600 Differentiation strategy Malaysia airline system (MAS). Online business Web evaluation Differentiation is defined as the process of adding a set of meaningful and valued differences to distinguish the company's offering from competitors' offerings (Kotler, 2003, p. 315). The created value as obtain from being difference is to enhance the standard, performance review and establishment of one's company. Therefore it's important to strategize company's differences in boosting up the profit, achievement and acknowledgement. The main purpose of the case study is to review and evaluate MAS's website by applying Seven Unique Differentiation Strategies to Online Businesses (site environment/ atmospherics, making the intangible tangible, building trust, efficiency and timely order processing, pricing, CRM and enhancing the experience). In this study, qualitative data from MAS's website was analyzed and discussed through proposed concise list of Seven Unique Differentiation Strategies to Online Businesses by Strauss and Frost, 2006. The study is expected to improve the differentiation of organization's image and service information availability and accessibility on the Web in future. Finally, Researches agree to look into further the changes that should be made to enhance the Air Asia website evaluations and that changes are pertaining to virtual tours, appealing the 3-D images, immediate customer response and better "On Time Acknowledgement" for MAS's CRM. � Zulkeflee and Azleen, 2011. Final 2023-12-29T07:49:02Z 2023-12-29T07:49:02Z 2011 Review 2-s2.0-80054927495 https://www.scopus.com/inward/record.uri?eid=2-s2.0-80054927495&partnerID=40&md5=76e4962258a50f9a16916fe849bf4103 https://irepository.uniten.edu.my/handle/123456789/30535 16 2 Scopus
institution	Universiti Tenaga Nasional
building	UNITEN Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Tenaga Nasional
content_source	UNITEN Institutional Repository
url_provider	http://dspace.uniten.edu.my/
topic	Differentiation strategy Malaysia airline system (MAS). Online business Web evaluation
spellingShingle	Differentiation strategy Malaysia airline system (MAS). Online business Web evaluation Abd Razak M.Z. Ilias A. A comprehensive review of malaysia airline system (MAS)
description	Differentiation is defined as the process of adding a set of meaningful and valued differences to distinguish the company's offering from competitors' offerings (Kotler, 2003, p. 315). The created value as obtain from being difference is to enhance the standard, performance review and establishment of one's company. Therefore it's important to strategize company's differences in boosting up the profit, achievement and acknowledgement. The main purpose of the case study is to review and evaluate MAS's website by applying Seven Unique Differentiation Strategies to Online Businesses (site environment/ atmospherics, making the intangible tangible, building trust, efficiency and timely order processing, pricing, CRM and enhancing the experience). In this study, qualitative data from MAS's website was analyzed and discussed through proposed concise list of Seven Unique Differentiation Strategies to Online Businesses by Strauss and Frost, 2006. The study is expected to improve the differentiation of organization's image and service information availability and accessibility on the Web in future. Finally, Researches agree to look into further the changes that should be made to enhance the Air Asia website evaluations and that changes are pertaining to virtual tours, appealing the 3-D images, immediate customer response and better "On Time Acknowledgement" for MAS's CRM. � Zulkeflee and Azleen, 2011.
author2	31067484500
author_facet	31067484500 Abd Razak M.Z. Ilias A.
format	Review
author	Abd Razak M.Z. Ilias A.
author_sort	Abd Razak M.Z.
title	A comprehensive review of malaysia airline system (MAS)
title_short	A comprehensive review of malaysia airline system (MAS)
title_full	A comprehensive review of malaysia airline system (MAS)
title_fullStr	A comprehensive review of malaysia airline system (MAS)
title_full_unstemmed	A comprehensive review of malaysia airline system (MAS)
title_sort	comprehensive review of malaysia airline system (mas)
publishDate	2023
_version_	1806423304713535488
score	13.211869

A comprehensive review of malaysia airline system (MAS)

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