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Enhancing university business curriculum using an importance-performance approach: A case study of the business management faculty of a university in Malaysia

Purpose: This study seeks to investigate the potential gap between important dimensions of business graduates' attributes and the actual performance of these graduates in their post-graduate employment. These graduates have completed a business-related degree from the business management facult...

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Main Authors: Daud S., Abidin N., Sapuan N.M., Rajadurai J.
Other Authors: 13906794000
Format: Article
Published: 2023
Subjects:
Attributes
Business graduate employability
Business schools
Business studies
Graduates
Higher education institutions
Importance-performance analysis
Malaysia
Resource allocation
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spelling my.uniten.dspace-304732023-12-29T15:48:16Z Enhancing university business curriculum using an importance-performance approach: A case study of the business management faculty of a university in Malaysia Daud S. Abidin N. Sapuan N.M. Rajadurai J. 13906794000 49962840700 49964398700 13907110500 Attributes Business graduate employability Business schools Business studies Graduates Higher education institutions Importance-performance analysis Malaysia Resource allocation Purpose: This study seeks to investigate the potential gap between important dimensions of business graduates' attributes and the actual performance of these graduates in their post-graduate employment. These graduates have completed a business-related degree from the business management faculty of a higher education institution (HEI) located in Peninsular Malaysia. The dimensions of attributes and the performance of these graduates are considered in four broad areas, namely, knowledge, skills, abilities, and personality. Design/methodology/approach: A questionnaire seeking responses from managers reflecting their importance ratings of essential attributes for business graduates, and the corresponding performance ratings of the graduates in these attributes, was distributed to managers of all companies employing the graduates from the business school. Importance-performance analysis was used to evaluate the managers' perceptions of these graduates and to determine their actual performance. The graduates' information was obtained from the records of the HEI's alumni. Findings: The results of this study reveal that managers attach different weights to different aspects of graduates' performance. Therefore, curriculum development should be directed towards attributes that are expected of these graduates and are relevant to the needs of the market and industry. This will allow for corrective action to take place to improve perceived problem areas. Research limitations/implications: Since this research is a case study of business management faculty graduates, future nationwide research could be carried out on graduates from all HEIs employed in different industries and involving different levels of management and employment to determine whether a consistent pattern is discernable. Originality/value: There are only a few studies that have included employer research surveys with the intention of evaluating factors contributing to graduate performance and improving the business management curriculum of HEIs in Malaysia. � Emerald Group Publishing Limited. Final 2023-12-29T07:48:16Z 2023-12-29T07:48:16Z 2011 Article 10.1108/09513541111159059 2-s2.0-80052575820 https://www.scopus.com/inward/record.uri?eid=2-s2.0-80052575820&doi=10.1108%2f09513541111159059&partnerID=40&md5=a5f32d82a23aa4931c8c2b2060d3ffa4 https://irepository.uniten.edu.my/handle/123456789/30473 25 6 545 569 Scopus
institution Universiti Tenaga Nasional
building UNITEN Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Tenaga Nasional
content_source UNITEN Institutional Repository
url_provider http://dspace.uniten.edu.my/
topic Attributes
Business graduate employability
Business schools
Business studies
Graduates
Higher education institutions
Importance-performance analysis
Malaysia
Resource allocation
spellingShingle Attributes
Business graduate employability
Business schools
Business studies
Graduates
Higher education institutions
Importance-performance analysis
Malaysia
Resource allocation
Daud S.
Abidin N.
Sapuan N.M.
Rajadurai J.
Enhancing university business curriculum using an importance-performance approach: A case study of the business management faculty of a university in Malaysia
description Purpose: This study seeks to investigate the potential gap between important dimensions of business graduates' attributes and the actual performance of these graduates in their post-graduate employment. These graduates have completed a business-related degree from the business management faculty of a higher education institution (HEI) located in Peninsular Malaysia. The dimensions of attributes and the performance of these graduates are considered in four broad areas, namely, knowledge, skills, abilities, and personality. Design/methodology/approach: A questionnaire seeking responses from managers reflecting their importance ratings of essential attributes for business graduates, and the corresponding performance ratings of the graduates in these attributes, was distributed to managers of all companies employing the graduates from the business school. Importance-performance analysis was used to evaluate the managers' perceptions of these graduates and to determine their actual performance. The graduates' information was obtained from the records of the HEI's alumni. Findings: The results of this study reveal that managers attach different weights to different aspects of graduates' performance. Therefore, curriculum development should be directed towards attributes that are expected of these graduates and are relevant to the needs of the market and industry. This will allow for corrective action to take place to improve perceived problem areas. Research limitations/implications: Since this research is a case study of business management faculty graduates, future nationwide research could be carried out on graduates from all HEIs employed in different industries and involving different levels of management and employment to determine whether a consistent pattern is discernable. Originality/value: There are only a few studies that have included employer research surveys with the intention of evaluating factors contributing to graduate performance and improving the business management curriculum of HEIs in Malaysia. � Emerald Group Publishing Limited.
author2 13906794000
author_facet 13906794000
Daud S.
Abidin N.
Sapuan N.M.
Rajadurai J.
format Article
author Daud S.
Abidin N.
Sapuan N.M.
Rajadurai J.
author_sort Daud S.
title Enhancing university business curriculum using an importance-performance approach: A case study of the business management faculty of a university in Malaysia
title_short Enhancing university business curriculum using an importance-performance approach: A case study of the business management faculty of a university in Malaysia
title_full Enhancing university business curriculum using an importance-performance approach: A case study of the business management faculty of a university in Malaysia
title_fullStr Enhancing university business curriculum using an importance-performance approach: A case study of the business management faculty of a university in Malaysia
title_full_unstemmed Enhancing university business curriculum using an importance-performance approach: A case study of the business management faculty of a university in Malaysia
title_sort enhancing university business curriculum using an importance-performance approach: a case study of the business management faculty of a university in malaysia
publishDate 2023
_version_ 1806426669248937984
score 13.211869

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