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Application of data mining techniques in customer realationship management for an automobile company

This work analyzes well-known DM techniques in Weka workbench, and reports the simulation results of applying four selected DM techniques and classifiers in the open source workbench to the Customer Relationship Management (CRM) problem in an automobile enterprise. It is proposed that data mining te...

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Bibliographic Details
Main Authors: Tang A.Y.C., Azami N.H., Osman N.
Other Authors: 36806985400
Format: Conference Paper
Published: 2023
Subjects:
classifiers
data mining
evaluation
Weka
Behavioral research
Classifiers
Customer satisfaction
Decision making
Information technology
Open systems
Public relations
Sales
Automobile companies
Customer behavior
Customer data
Customer relationship management
Data mining techniques
Data sets
Enterprise development
Evaluation results
Historical data
Open sources
Personalized service
Data mining
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