Key dimensions on B2C E-business: An empirical study in Malaysia
The purpose of this paper is to test and compare two models, which have been popularly used for explaining how users come to accept and use a technology and their behavioral intention. The Technology Acceptance Model (TAM) and the Theory of Reasoned Action (TRA) is used to analyze customer intention...
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my.uniten.dspace-301392023-12-29T15:44:52Z Key dimensions on B2C E-business: An empirical study in Malaysia Ramayah T. Popa S. Suki N.M. 57222416490 57193985443 18635232600 Business-to-Consumer (B2C) E-Commerce Internet Studies Internet Users Online Shopping User Attitudes and Behaviour The purpose of this paper is to test and compare two models, which have been popularly used for explaining how users come to accept and use a technology and their behavioral intention. The Technology Acceptance Model (TAM) and the Theory of Reasoned Action (TRA) is used to analyze customer intention to buy online. By sampling 102 online potential customers in Malaysia, findings indicate that the TRA and TAM are valid models in the prediction of the intention to buy online. Attitude, subjective norm, perceived usefulness and perceived ease of use were found to be positively related to purchase intention, with attitude being the more influential predictor. TRA was found to be a better predictor in comparison to the TAM. The main conclusions of this research can be valuable to organizations that sell their products on the Internet. Copyright � 2013, IGI Global. Final 2023-12-29T07:44:52Z 2023-12-29T07:44:52Z 2013 Article 10.4018/jhcitp.2013040104 2-s2.0-84887424550 https://www.scopus.com/inward/record.uri?eid=2-s2.0-84887424550&doi=10.4018%2fjhcitp.2013040104&partnerID=40&md5=7d5ed697c16c2d7a2af6c8e403d94584 https://irepository.uniten.edu.my/handle/123456789/30139 4 2 43 55 Scopus |
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Business-to-Consumer (B2C) E-Commerce Internet Studies Internet Users Online Shopping User Attitudes and Behaviour |
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Business-to-Consumer (B2C) E-Commerce Internet Studies Internet Users Online Shopping User Attitudes and Behaviour Ramayah T. Popa S. Suki N.M. Key dimensions on B2C E-business: An empirical study in Malaysia |
| description |
The purpose of this paper is to test and compare two models, which have been popularly used for explaining how users come to accept and use a technology and their behavioral intention. The Technology Acceptance Model (TAM) and the Theory of Reasoned Action (TRA) is used to analyze customer intention to buy online. By sampling 102 online potential customers in Malaysia, findings indicate that the TRA and TAM are valid models in the prediction of the intention to buy online. Attitude, subjective norm, perceived usefulness and perceived ease of use were found to be positively related to purchase intention, with attitude being the more influential predictor. TRA was found to be a better predictor in comparison to the TAM. The main conclusions of this research can be valuable to organizations that sell their products on the Internet. Copyright � 2013, IGI Global. |
| author2 |
57222416490 |
| author_facet |
57222416490 Ramayah T. Popa S. Suki N.M. |
| format |
Article |
| author |
Ramayah T. Popa S. Suki N.M. |
| author_sort |
Ramayah T. |
| title |
Key dimensions on B2C E-business: An empirical study in Malaysia |
| title_short |
Key dimensions on B2C E-business: An empirical study in Malaysia |
| title_full |
Key dimensions on B2C E-business: An empirical study in Malaysia |
| title_fullStr |
Key dimensions on B2C E-business: An empirical study in Malaysia |
| title_full_unstemmed |
Key dimensions on B2C E-business: An empirical study in Malaysia |
| title_sort |
key dimensions on b2c e-business: an empirical study in malaysia |
| publishDate |
2023 |
| _version_ |
1806424376499765248 |
| score |
13.222552 |