Customer's perception towards buying Chinese products: An empirical investigation in Malaysia
The emergence of Chinese products and its growing popularity has been a phenomenon for social science researchers. In addition, the "cheap" image of Chinese products together with their product quality have raised the issue to investigate further why customers buy Chinese products and what...
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my.uniten.dspace-301152023-12-29T15:44:38Z Customer's perception towards buying Chinese products: An empirical investigation in Malaysia Sarwar A. Azam S.M.F. Haque A. Sleman G. Nikhashemi S.R. 55390247500 57210639822 46461377600 55647483000 55647404600 Country of origin Customer's perception Price Product quality Product type The emergence of Chinese products and its growing popularity has been a phenomenon for social science researchers. In addition, the "cheap" image of Chinese products together with their product quality have raised the issue to investigate further why customers buy Chinese products and what they perceive before buying. A number of studies already been conducted on the effect of country-of-origin image on customers' purchase behavior which are mostly in the context of developed countries. Hence, this study attempts to fill the gap that rarely been studied on the consumer's perception towards buying Chinese products especially on the Malaysian context. The present study has enhanced the understanding of how the customers perceive the Chinese products while making the buying decision. It explores how different perception tools can positively influence their purchase decision. In addition, this study provides practical insights into how the customers use and perceive different product information in different perspectives which may be alien to their cultural background. This study suggests that, the Malaysian consumers are very conscious about quality and price of Chinese products. Therefore, marketers of Chinese product in Malaysia should be very careful about the price, quality and technology advancement of product they are offering in the market place. Finally, although many significant findings have been reported in this study, there are several other tangible and intangible issues that can be improved in future studies. � IDOSI Publications, 2013. Final 2023-12-29T07:44:38Z 2023-12-29T07:44:38Z 2013 Article 10.5829/idosi.wasj.2013.22.02.371 2-s2.0-84876036897 https://www.scopus.com/inward/record.uri?eid=2-s2.0-84876036897&doi=10.5829%2fidosi.wasj.2013.22.02.371&partnerID=40&md5=9c6b04c1d5b71031b7914485e0ce6bc7 https://irepository.uniten.edu.my/handle/123456789/30115 22 2 152 160 Scopus |
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Country of origin Customer's perception Price Product quality Product type Sarwar A. Azam S.M.F. Haque A. Sleman G. Nikhashemi S.R. Customer's perception towards buying Chinese products: An empirical investigation in Malaysia |
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The emergence of Chinese products and its growing popularity has been a phenomenon for social science researchers. In addition, the "cheap" image of Chinese products together with their product quality have raised the issue to investigate further why customers buy Chinese products and what they perceive before buying. A number of studies already been conducted on the effect of country-of-origin image on customers' purchase behavior which are mostly in the context of developed countries. Hence, this study attempts to fill the gap that rarely been studied on the consumer's perception towards buying Chinese products especially on the Malaysian context. The present study has enhanced the understanding of how the customers perceive the Chinese products while making the buying decision. It explores how different perception tools can positively influence their purchase decision. In addition, this study provides practical insights into how the customers use and perceive different product information in different perspectives which may be alien to their cultural background. This study suggests that, the Malaysian consumers are very conscious about quality and price of Chinese products. Therefore, marketers of Chinese product in Malaysia should be very careful about the price, quality and technology advancement of product they are offering in the market place. Finally, although many significant findings have been reported in this study, there are several other tangible and intangible issues that can be improved in future studies. � IDOSI Publications, 2013. |
| author2 |
55390247500 |
| author_facet |
55390247500 Sarwar A. Azam S.M.F. Haque A. Sleman G. Nikhashemi S.R. |
| format |
Article |
| author |
Sarwar A. Azam S.M.F. Haque A. Sleman G. Nikhashemi S.R. |
| author_sort |
Sarwar A. |
| title |
Customer's perception towards buying Chinese products: An empirical investigation in Malaysia |
| title_short |
Customer's perception towards buying Chinese products: An empirical investigation in Malaysia |
| title_full |
Customer's perception towards buying Chinese products: An empirical investigation in Malaysia |
| title_fullStr |
Customer's perception towards buying Chinese products: An empirical investigation in Malaysia |
| title_full_unstemmed |
Customer's perception towards buying Chinese products: An empirical investigation in Malaysia |
| title_sort |
customer's perception towards buying chinese products: an empirical investigation in malaysia |
| publishDate |
2023 |
| _version_ |
1806423404565233664 |
| score |
13.222552 |