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The Effect of Value Innovation in the Superior Performance and Sustainable Growth of Telecommunications Sector: Mediation Effect of Customer Satisfaction and Loyalty

industrial performance; innovation; life satisfaction; sampling; survey method; sustainability; sustainable development; telecommunication

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Main Authors: Hajar M.A., Alkahtani A.A., Ibrahim D.N., Al-Sharafi M.A., Alkawsi G., Iahad N.A., Darun M.R., Tiong S.K.
Other Authors: 57203981808
Format: Article
Published: MDPI 2023
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spelling my.uniten.dspace-268832023-05-29T17:37:32Z The Effect of Value Innovation in the Superior Performance and Sustainable Growth of Telecommunications Sector: Mediation Effect of Customer Satisfaction and Loyalty Hajar M.A. Alkahtani A.A. Ibrahim D.N. Al-Sharafi M.A. Alkawsi G. Iahad N.A. Darun M.R. Tiong S.K. 57203981808 55646765500 14056085300 57196477711 57191982354 57201450886 56436685800 15128307800 industrial performance; innovation; life satisfaction; sampling; survey method; sustainability; sustainable development; telecommunication The telecommunications industry has recognized innovation as the key to growth and survival. Globalization, liberalization, and privatization, the terms most commonly associated with this sector, have resulted in fierce competition, making it more difficult for telecommunications firms to increase their market share and, as a result, their customer base, sales volume, and, ultimately, profits. The new success strategy is differentiation through innovation, with the aim of breaking out of the competition and creating an uncontested market. This can be accomplished by providing high-value, innovative services that result in customer satisfaction and promote customer loyalty. The primary goal of this study was to create and validate a conceptual model of value innovation and its impact on firm performance and long-term growth by examining the mediation effect of customer satisfaction and loyalty. The empirical analysis results were based on 304 respondents who completed a paper-based survey provided to employees of Yemeni mobile service providers using a convenience non-probability sampling technique. SmartPLS 3 was used to test the hypothesized relationships using partial least squares structural equation modeling (PLS-PM). As a result, the findings empirically validated the theoretical research model, confirming the importance of the value innovation approach to achieving company performance and long-term growth by promoting customer satisfaction and loyalty. Finally, we have provided a discussion of the study�s theoretical contributions, managerial implications, and future research directions. � 2022 by the authors. Licensee MDPI, Basel, Switzerland. Final 2023-05-29T09:37:32Z 2023-05-29T09:37:32Z 2022 Article 10.3390/su14106342 2-s2.0-85131120253 https://www.scopus.com/inward/record.uri?eid=2-s2.0-85131120253&doi=10.3390%2fsu14106342&partnerID=40&md5=3efce3e536679e9dd7ac0b9c5fd19912 https://irepository.uniten.edu.my/handle/123456789/26883 14 10 6342 All Open Access, Gold MDPI Scopus
institution Universiti Tenaga Nasional
building UNITEN Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Tenaga Nasional
content_source UNITEN Institutional Repository
url_provider http://dspace.uniten.edu.my/
description industrial performance; innovation; life satisfaction; sampling; survey method; sustainability; sustainable development; telecommunication
author2 57203981808
author_facet 57203981808
Hajar M.A.
Alkahtani A.A.
Ibrahim D.N.
Al-Sharafi M.A.
Alkawsi G.
Iahad N.A.
Darun M.R.
Tiong S.K.
format Article
author Hajar M.A.
Alkahtani A.A.
Ibrahim D.N.
Al-Sharafi M.A.
Alkawsi G.
Iahad N.A.
Darun M.R.
Tiong S.K.
spellingShingle Hajar M.A.
Alkahtani A.A.
Ibrahim D.N.
Al-Sharafi M.A.
Alkawsi G.
Iahad N.A.
Darun M.R.
Tiong S.K.
The Effect of Value Innovation in the Superior Performance and Sustainable Growth of Telecommunications Sector: Mediation Effect of Customer Satisfaction and Loyalty
author_sort Hajar M.A.
title The Effect of Value Innovation in the Superior Performance and Sustainable Growth of Telecommunications Sector: Mediation Effect of Customer Satisfaction and Loyalty
title_short The Effect of Value Innovation in the Superior Performance and Sustainable Growth of Telecommunications Sector: Mediation Effect of Customer Satisfaction and Loyalty
title_full The Effect of Value Innovation in the Superior Performance and Sustainable Growth of Telecommunications Sector: Mediation Effect of Customer Satisfaction and Loyalty
title_fullStr The Effect of Value Innovation in the Superior Performance and Sustainable Growth of Telecommunications Sector: Mediation Effect of Customer Satisfaction and Loyalty
title_full_unstemmed The Effect of Value Innovation in the Superior Performance and Sustainable Growth of Telecommunications Sector: Mediation Effect of Customer Satisfaction and Loyalty
title_sort effect of value innovation in the superior performance and sustainable growth of telecommunications sector: mediation effect of customer satisfaction and loyalty
publisher MDPI
publishDate 2023
_version_ 1806425927088865280
score 13.211869

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