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Are Negotiation Strategies Worthwhile for Digital Public Relations and Effectiveness of Communication? A Conceptual Paradigm [?????????????????????????]

Communication effectiveness; Conceptual frameworks; Digital public relation; Effective communication; Emerging technologies; Industry stakeholders; Model development; Negotiation strategy; Paradigm; Scientific methodology; Public relations

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Main Authors: Mohammed Alhasani Y.R., Bte Muslim N.A.
Other Authors: 57994692200
Format: Article
Published: Hunan University 2023
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spelling my.uniten.dspace-268262023-05-29T17:37:00Z Are Negotiation Strategies Worthwhile for Digital Public Relations and Effectiveness of Communication? A Conceptual Paradigm [?????????????????????????] Mohammed Alhasani Y.R. Bte Muslim N.A. 57994692200 57994842800 Communication effectiveness; Conceptual frameworks; Digital public relation; Effective communication; Emerging technologies; Industry stakeholders; Model development; Negotiation strategy; Paradigm; Scientific methodology; Public relations Negotiation strategies are the backbone of effective communication, also prompted by digital public relations. This study aims to develop a conceptual framework based on the relationship between negotiation strategies, digital public relations, and communication effectiveness. Past empirical works and industrial insights catalyzed the proposed paradigm in the post-Covid-19 era, where digital public relations mediated the negotiation strategies-communication effectiveness relationship. This paradigm complemented the negotiation theory, which described the correlation between negotiation strategies, digital public relations, and communication effectiveness. Rigorous scientific methodologies were incorporated from the social science domain for model development. Based on the study finding, a paradigm on communication effectiveness was associated with negotiation strategies. Academic and industry stakeholders would benefit from this model by thoroughly analyzing the implications of negotiation strategy types (structural negotiation strategies, strategic negotiation strategies, behavioral negotiation strategies, concession exchange negotiation strategies, and integrative negotiation strategies) in emerging technologies. In terms of study novelty, the recommended paradigm corroborated with the digital public relations mediation relationship while simultaneously considering the post-pandemic environment. � 2022 Hunan University. All rights reserved. Final 2023-05-29T09:37:00Z 2023-05-29T09:37:00Z 2022 Article 10.55463/issn.1674-2974.49.7.8 2-s2.0-85143392659 https://www.scopus.com/inward/record.uri?eid=2-s2.0-85143392659&doi=10.55463%2fissn.1674-2974.49.7.8&partnerID=40&md5=0314ef947be11f606b6423242a82485b https://irepository.uniten.edu.my/handle/123456789/26826 49 7 66 82 All Open Access, Bronze Hunan University Scopus
institution Universiti Tenaga Nasional
building UNITEN Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Tenaga Nasional
content_source UNITEN Institutional Repository
url_provider http://dspace.uniten.edu.my/
description Communication effectiveness; Conceptual frameworks; Digital public relation; Effective communication; Emerging technologies; Industry stakeholders; Model development; Negotiation strategy; Paradigm; Scientific methodology; Public relations
author2 57994692200
author_facet 57994692200
Mohammed Alhasani Y.R.
Bte Muslim N.A.
format Article
author Mohammed Alhasani Y.R.
Bte Muslim N.A.
spellingShingle Mohammed Alhasani Y.R.
Bte Muslim N.A.
Are Negotiation Strategies Worthwhile for Digital Public Relations and Effectiveness of Communication? A Conceptual Paradigm [?????????????????????????]
author_sort Mohammed Alhasani Y.R.
title Are Negotiation Strategies Worthwhile for Digital Public Relations and Effectiveness of Communication? A Conceptual Paradigm [?????????????????????????]
title_short Are Negotiation Strategies Worthwhile for Digital Public Relations and Effectiveness of Communication? A Conceptual Paradigm [?????????????????????????]
title_full Are Negotiation Strategies Worthwhile for Digital Public Relations and Effectiveness of Communication? A Conceptual Paradigm [?????????????????????????]
title_fullStr Are Negotiation Strategies Worthwhile for Digital Public Relations and Effectiveness of Communication? A Conceptual Paradigm [?????????????????????????]
title_full_unstemmed Are Negotiation Strategies Worthwhile for Digital Public Relations and Effectiveness of Communication? A Conceptual Paradigm [?????????????????????????]
title_sort are negotiation strategies worthwhile for digital public relations and effectiveness of communication? a conceptual paradigm [?????????????????????????]
publisher Hunan University
publishDate 2023
_version_ 1806425677450182656
score 13.211869

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