An integrated model for the usage and acceptance of stickers in WhatsApp through SEM-ANN approach
This analysis integrates the �technology acceptance model (TAM)� with the �use of gratifications theory (U&G)� to develop an embedded model that predicts the use and satisfaction of emotional icons called stickers through WhatsApp. The explanation for combining these two theories is that U&G...
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| Main Authors: | , , , , , |
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| Format: | Article |
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Growing Science
2023
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