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Awareness on Energy Efficient Products as Prediction on Intention to Subscribe to and Purchase Energy Efficient Services and Products

Energy efficiency; Energy utilization; Forecasting; Purchasing; Surveys; Consumer attitudes; EE product; Energy efficient; Energy-efficient products; Environmental concerns; High energy consumption; Malaysia; Online surveys; Public awareness; Social media; Sales

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Bibliographic Details
Main Authors: Mohd Radzi H., Ghazali F., Mohd Shokri N., Aris H.
Other Authors: 57361547000
Format: Conference Paper
Published: Springer Science and Business Media Deutschland GmbH 2023
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spelling my.uniten.dspace-264402023-05-29T17:10:32Z Awareness on Energy Efficient Products as Prediction on Intention to Subscribe to and Purchase Energy Efficient Services and Products Mohd Radzi H. Ghazali F. Mohd Shokri N. Aris H. 57361547000 57361589300 57361375500 13608397500 Energy efficiency; Energy utilization; Forecasting; Purchasing; Surveys; Consumer attitudes; EE product; Energy efficient; Energy-efficient products; Environmental concerns; High energy consumption; Malaysia; Online surveys; Public awareness; Social media; Sales Issues related to high energy consumption is contemporary and concerning socio-politic situation in this country. Thus, the study aims at gauging public awareness on energy efficient products that have been in the market and how this awareness may indicate the future intentions of consumers in subscribing to and purchasing energy efficient services and products. The data were gathered from an online survey that had been distributed using common social media, which received 548 responses from all over Malaysia. A questionnaire was developed in three sections that focus on demography information, energy efficient products (EEP) and energy awareness. Smart PLS Version 3.0 was used to determine the influence of the different constructs on sample�s attitude and intentions to purchase energy efficient products. The final analysis indicates that there is awareness on EEP label and other energy efficient products, environmental concern and perceived benefits and prices of the energy efficient product that have moderate correlation by R2 0.692. Consumers attitude also has a moderate correlation of 64% in prediction intention to purchase of the consumer by R2 0.644. Thus, the study shows that public already have good awareness on the energy efficient product and has started to purchase EEP. The study predict that consumer will purchase more energy efficient services and products in future. � 2021, Springer Nature Switzerland AG. Final 2023-05-29T09:10:32Z 2023-05-29T09:10:32Z 2021 Conference Paper 10.1007/978-3-030-90235-3_50 2-s2.0-85120535496 https://www.scopus.com/inward/record.uri?eid=2-s2.0-85120535496&doi=10.1007%2f978-3-030-90235-3_50&partnerID=40&md5=97e3d2623a636052a358434d04c7fa37 https://irepository.uniten.edu.my/handle/123456789/26440 13051 LNCS 575 586 Springer Science and Business Media Deutschland GmbH Scopus
institution Universiti Tenaga Nasional
building UNITEN Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Tenaga Nasional
content_source UNITEN Institutional Repository
url_provider http://dspace.uniten.edu.my/
description Energy efficiency; Energy utilization; Forecasting; Purchasing; Surveys; Consumer attitudes; EE product; Energy efficient; Energy-efficient products; Environmental concerns; High energy consumption; Malaysia; Online surveys; Public awareness; Social media; Sales
author2 57361547000
author_facet 57361547000
Mohd Radzi H.
Ghazali F.
Mohd Shokri N.
Aris H.
format Conference Paper
author Mohd Radzi H.
Ghazali F.
Mohd Shokri N.
Aris H.
spellingShingle Mohd Radzi H.
Ghazali F.
Mohd Shokri N.
Aris H.
Awareness on Energy Efficient Products as Prediction on Intention to Subscribe to and Purchase Energy Efficient Services and Products
author_sort Mohd Radzi H.
title Awareness on Energy Efficient Products as Prediction on Intention to Subscribe to and Purchase Energy Efficient Services and Products
title_short Awareness on Energy Efficient Products as Prediction on Intention to Subscribe to and Purchase Energy Efficient Services and Products
title_full Awareness on Energy Efficient Products as Prediction on Intention to Subscribe to and Purchase Energy Efficient Services and Products
title_fullStr Awareness on Energy Efficient Products as Prediction on Intention to Subscribe to and Purchase Energy Efficient Services and Products
title_full_unstemmed Awareness on Energy Efficient Products as Prediction on Intention to Subscribe to and Purchase Energy Efficient Services and Products
title_sort awareness on energy efficient products as prediction on intention to subscribe to and purchase energy efficient services and products
publisher Springer Science and Business Media Deutschland GmbH
publishDate 2023
_version_ 1806425979784003584
score 13.239859

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