Critical success factors for electronic customer relationship management success adoption: Telecommunication companies case study
A systematic literature review has been conducted on the exiting E-CRM system and found that 70% of E-CRM projects do not meet their ultimate goals. Furthermore, more than 77% of E-CRM projects do not succeed in the company's objectives. Many telecommunication companies reported that the existi...
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| Main Authors: | , , , , , |
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| Format: | Review |
| Published: |
Institute of Advanced Science Extension (IASE)
2023
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