The effect of corporate social responsibility practices on brand equity: An examination of malaysia's top 100 brands
The study aims to provide some evidence of the effects of CSR practices on financial-based brand equity in Malaysia. Nowadays, many companies have embraced corporate social responsibility (CSR) practices because CSR is a vital component of the current competitive and complex business arena. It contr...
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| Main Authors: | , , , , |
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| Format: | Article |
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Korea Distribution Science Association (KODISA)
2023
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