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Green product as a means of expressing green behaviour: A cross-cultural empirical evidence from Malaysia and Nigeria

Due to overconsumption, there is no significant urgency than the climate emergency for the publicity of green products that may conceivably led to reducing environmental impact. Considering the limited studies as a means of comparing green behaviour and its determinant in developing nations, this st...

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Main Authors:	Ogiemwonyi O., Harun A.B., Alam M.N., Karim A.M., Tabash M.I., Hossain M.I., Aziz S., Abbasi B.A., Ojuolape M.A.
Other Authors:	57215586995
Format:	Article
Published:	Elsevier B.V. 2023
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id	my.uniten.dspace-25184
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spelling	my.uniten.dspace-251842023-05-29T16:07:12Z Green product as a means of expressing green behaviour: A cross-cultural empirical evidence from Malaysia and Nigeria Ogiemwonyi O. Harun A.B. Alam M.N. Karim A.M. Tabash M.I. Hossain M.I. Aziz S. Abbasi B.A. Ojuolape M.A. 57215586995 36660753000 57210293011 57215193574 57194232562 57214473574 57191666768 57216657097 57218199444 Due to overconsumption, there is no significant urgency than the climate emergency for the publicity of green products that may conceivably led to reducing environmental impact. Considering the limited studies as a means of comparing green behaviour and its determinant in developing nations, this study focused on environmental awareness, attitude and perceived behavioural control (PBC) by applying the measurement of impacts on green behaviour. It further examined the role of green culture as a contributor. A total of 280 responses from Kuala-Lumpur, Malaysia and 267 responses from Abuja, Nigeria were obtained via questionnaire distribution among citizens (age 18�32). SmartPLS3.0 and SPSS v22.0 were applied for statistical analyses. To request responses that we could not have anticipated, we utilized an open-ended format, accompanied by closed-ended format so we could compare the responses of the two sets samples. In both sets, we found 13% and 8% purchases organic food and energy-saving products in Malaysia while 24% and 8% purchases the same categories of products in Nigeria. We also found 40% of consumers in Malaysia purchased green products because of environmental benefit while 54% of consumers in Nigeria purchased green products because of health benefits. The path analyses result shows that attitude and green culture had a higher influenced on green behaviour in both nations. However, the propensity of green behaviour does not depend on economic development, for the reason that Nigeria had a higher mean value than Malaysia. PBC was found to be a contributor to Nigerian citizens with the least important for Malaysian citizens. Awareness interaction between green behaviour and green culture was insignificant for both country citizens. The study suggested that environmental education is important among citizens. Policy implications for these findings are further considered in the study. � 2020 Elsevier B.V. Final 2023-05-29T08:07:11Z 2023-05-29T08:07:11Z 2020 Article 10.1016/j.eti.2020.101055 2-s2.0-85088244028 https://www.scopus.com/inward/record.uri?eid=2-s2.0-85088244028&doi=10.1016%2fj.eti.2020.101055&partnerID=40&md5=78f3348f26b9c90a0a9da7cf745b8f0a https://irepository.uniten.edu.my/handle/123456789/25184 20 101055 Elsevier B.V. Scopus
institution	Universiti Tenaga Nasional
building	UNITEN Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Tenaga Nasional
content_source	UNITEN Institutional Repository
url_provider	http://dspace.uniten.edu.my/
description	Due to overconsumption, there is no significant urgency than the climate emergency for the publicity of green products that may conceivably led to reducing environmental impact. Considering the limited studies as a means of comparing green behaviour and its determinant in developing nations, this study focused on environmental awareness, attitude and perceived behavioural control (PBC) by applying the measurement of impacts on green behaviour. It further examined the role of green culture as a contributor. A total of 280 responses from Kuala-Lumpur, Malaysia and 267 responses from Abuja, Nigeria were obtained via questionnaire distribution among citizens (age 18�32). SmartPLS3.0 and SPSS v22.0 were applied for statistical analyses. To request responses that we could not have anticipated, we utilized an open-ended format, accompanied by closed-ended format so we could compare the responses of the two sets samples. In both sets, we found 13% and 8% purchases organic food and energy-saving products in Malaysia while 24% and 8% purchases the same categories of products in Nigeria. We also found 40% of consumers in Malaysia purchased green products because of environmental benefit while 54% of consumers in Nigeria purchased green products because of health benefits. The path analyses result shows that attitude and green culture had a higher influenced on green behaviour in both nations. However, the propensity of green behaviour does not depend on economic development, for the reason that Nigeria had a higher mean value than Malaysia. PBC was found to be a contributor to Nigerian citizens with the least important for Malaysian citizens. Awareness interaction between green behaviour and green culture was insignificant for both country citizens. The study suggested that environmental education is important among citizens. Policy implications for these findings are further considered in the study. � 2020 Elsevier B.V.
author2	57215586995
author_facet	57215586995 Ogiemwonyi O. Harun A.B. Alam M.N. Karim A.M. Tabash M.I. Hossain M.I. Aziz S. Abbasi B.A. Ojuolape M.A.
format	Article
author	Ogiemwonyi O. Harun A.B. Alam M.N. Karim A.M. Tabash M.I. Hossain M.I. Aziz S. Abbasi B.A. Ojuolape M.A.
spellingShingle	Ogiemwonyi O. Harun A.B. Alam M.N. Karim A.M. Tabash M.I. Hossain M.I. Aziz S. Abbasi B.A. Ojuolape M.A. Green product as a means of expressing green behaviour: A cross-cultural empirical evidence from Malaysia and Nigeria
author_sort	Ogiemwonyi O.
title	Green product as a means of expressing green behaviour: A cross-cultural empirical evidence from Malaysia and Nigeria
title_short	Green product as a means of expressing green behaviour: A cross-cultural empirical evidence from Malaysia and Nigeria
title_full	Green product as a means of expressing green behaviour: A cross-cultural empirical evidence from Malaysia and Nigeria
title_fullStr	Green product as a means of expressing green behaviour: A cross-cultural empirical evidence from Malaysia and Nigeria
title_full_unstemmed	Green product as a means of expressing green behaviour: A cross-cultural empirical evidence from Malaysia and Nigeria
title_sort	green product as a means of expressing green behaviour: a cross-cultural empirical evidence from malaysia and nigeria
publisher	Elsevier B.V.
publishDate	2023
_version_	1806426712165056512
score	13.211869

Green product as a means of expressing green behaviour: A cross-cultural empirical evidence from Malaysia and Nigeria

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