A review on trust factors affecting purchase intention on instagram

Behavioral research; Commerce; Purchasing; Sales; Commerce platforms; Instagram; Misleading informations; Purchase intention; Social commerces; Three dimensions; Trust; Trust frameworks; Network security

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Bibliographic Details
Main Authors: Din S.M., Ramli R., Bakar A.A.
Other Authors: 57207772869
Format: Conference Paper
Published: Institute of Electrical and Electronics Engineers Inc. 2023
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spelling my.uniten.dspace-248052023-05-29T15:27:19Z A review on trust factors affecting purchase intention on instagram Din S.M. Ramli R. Bakar A.A. 57207772869 57191413657 35178991300 Behavioral research; Commerce; Purchasing; Sales; Commerce platforms; Instagram; Misleading informations; Purchase intention; Social commerces; Three dimensions; Trust; Trust frameworks; Network security The evolution of online buying and selling activities through Social Commerce (S-Commerce) have emerged with the rapid growth of Social Media users especially on Instagram. Instagram, a visual-based S-Commerce platform is chosen due to its uniqueness features and easy access. Nevertheless, trust issues such as frauds, scammers and misleading information is costly for both sellers and buyers on Instagram. This paper discusses the trust factors on Instagram and proposes a conceptual trust framework for Instagram based on three dimensions; People, Technology and Information which shows the relationship between the factors and trust, and trust with purchase intention on Instagram. � 2018 IEEE Final 2023-05-29T07:27:19Z 2023-05-29T07:27:19Z 2019 Conference Paper 10.1109/IISA.2018.8631501 2-s2.0-85062884059 https://www.scopus.com/inward/record.uri?eid=2-s2.0-85062884059&doi=10.1109%2fIISA.2018.8631501&partnerID=40&md5=34f8445169692d3a47cfec7c0c6e10d9 https://irepository.uniten.edu.my/handle/123456789/24805 8631501 49 53 Institute of Electrical and Electronics Engineers Inc. Scopus
institution Universiti Tenaga Nasional
building UNITEN Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Tenaga Nasional
content_source UNITEN Institutional Repository
url_provider http://dspace.uniten.edu.my/
description Behavioral research; Commerce; Purchasing; Sales; Commerce platforms; Instagram; Misleading informations; Purchase intention; Social commerces; Three dimensions; Trust; Trust frameworks; Network security
author2 57207772869
author_facet 57207772869
Din S.M.
Ramli R.
Bakar A.A.
format Conference Paper
author Din S.M.
Ramli R.
Bakar A.A.
spellingShingle Din S.M.
Ramli R.
Bakar A.A.
A review on trust factors affecting purchase intention on instagram
author_sort Din S.M.
title A review on trust factors affecting purchase intention on instagram
title_short A review on trust factors affecting purchase intention on instagram
title_full A review on trust factors affecting purchase intention on instagram
title_fullStr A review on trust factors affecting purchase intention on instagram
title_full_unstemmed A review on trust factors affecting purchase intention on instagram
title_sort review on trust factors affecting purchase intention on instagram
publisher Institute of Electrical and Electronics Engineers Inc.
publishDate 2023
_version_ 1806427749490884608
score 13.222552