Evaluating gender's mental model patterns for user interface design: Mobile shopping apps
Mobile applications (apps) development has experienced unprecedented growth, particularly in smartphone platforms. However, some mobile App. have been seen declining in popularity due to the unattractive user interface and bad user interaction with the users. This study adopted user's mental mo...
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Medwell Journals
2023
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my.uniten.dspace-241582023-05-29T14:56:13Z Evaluating gender's mental model patterns for user interface design: Mobile shopping apps Baharum A. Fabeil N.F. Fatah N.S.A. Amirul S.M. Zain N.H.M. Ismail R. 55916175500 57193992243 57193994916 57197826276 36667966200 36080877900 Mobile applications (apps) development has experienced unprecedented growth, particularly in smartphone platforms. However, some mobile App. have been seen declining in popularity due to the unattractive user interface and bad user interaction with the users. This study adopted user's mental model pattern is crucial in human computer interaction. A guideline has been proposed for user interface design of mobile shopping App. based on female and male mental model patterns. The proposed guideline has been used in this research to redesign an existing popular mobile shopping App., Lazada and user interaction with the adapted user interface has been evaluated through simulation tool, namely AZ Screen Recorder. This research demonstrates an adapted interface design with guideline of user's mental model pattern is more efficient compared to interface design without adapted guideline. � Medwell Journals, 2018. Final 2023-05-29T06:56:12Z 2023-05-29T06:56:12Z 2018 Article 10.3923/jeasci.2018.7086.7090 2-s2.0-85055951178 https://www.scopus.com/inward/record.uri?eid=2-s2.0-85055951178&doi=10.3923%2fjeasci.2018.7086.7090&partnerID=40&md5=4f7db7ea7dbc0faea396fb36626f917f https://irepository.uniten.edu.my/handle/123456789/24158 13 Specialissue9 7086 7090 Medwell Journals Scopus |
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Mobile applications (apps) development has experienced unprecedented growth, particularly in smartphone platforms. However, some mobile App. have been seen declining in popularity due to the unattractive user interface and bad user interaction with the users. This study adopted user's mental model pattern is crucial in human computer interaction. A guideline has been proposed for user interface design of mobile shopping App. based on female and male mental model patterns. The proposed guideline has been used in this research to redesign an existing popular mobile shopping App., Lazada and user interaction with the adapted user interface has been evaluated through simulation tool, namely AZ Screen Recorder. This research demonstrates an adapted interface design with guideline of user's mental model pattern is more efficient compared to interface design without adapted guideline. � Medwell Journals, 2018. |
| author2 |
55916175500 |
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55916175500 Baharum A. Fabeil N.F. Fatah N.S.A. Amirul S.M. Zain N.H.M. Ismail R. |
| format |
Article |
| author |
Baharum A. Fabeil N.F. Fatah N.S.A. Amirul S.M. Zain N.H.M. Ismail R. |
| spellingShingle |
Baharum A. Fabeil N.F. Fatah N.S.A. Amirul S.M. Zain N.H.M. Ismail R. Evaluating gender's mental model patterns for user interface design: Mobile shopping apps |
| author_sort |
Baharum A. |
| title |
Evaluating gender's mental model patterns for user interface design: Mobile shopping apps |
| title_short |
Evaluating gender's mental model patterns for user interface design: Mobile shopping apps |
| title_full |
Evaluating gender's mental model patterns for user interface design: Mobile shopping apps |
| title_fullStr |
Evaluating gender's mental model patterns for user interface design: Mobile shopping apps |
| title_full_unstemmed |
Evaluating gender's mental model patterns for user interface design: Mobile shopping apps |
| title_sort |
evaluating gender's mental model patterns for user interface design: mobile shopping apps |
| publisher |
Medwell Journals |
| publishDate |
2023 |
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1806427893779136512 |
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13.211869 |