Cover Image

A theoretical extension and empirical investigation for continuance use in Social Networking Sites

Social commerce is a relatively new stream mediated by the proliferation of Social Networking Sites (SNSs) and the popularity of social media. The social commerce wave has opened up vast opportunities in emerging markets through online communities' participation. Knowledge sharing and learning...

Full description

Saved in:
Bibliographic Details
Main Authors: Shanmugam M., Jusoh Y.Y., Haizan Nor R.N., Jabar M.A.
Other Authors: 36195134500
Format: Article
Published: Asian Research Publishing Network 2023
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uniten.dspace-22458
record_format dspace
spelling my.uniten.dspace-224582023-05-29T14:01:05Z A theoretical extension and empirical investigation for continuance use in Social Networking Sites Shanmugam M. Jusoh Y.Y. Haizan Nor R.N. Jabar M.A. 36195134500 36147542500 25928653700 35769469400 Social commerce is a relatively new stream mediated by the proliferation of Social Networking Sites (SNSs) and the popularity of social media. The social commerce wave has opened up vast opportunities in emerging markets through online communities' participation. Knowledge sharing and learning through online communities are made possible with the active collaboration and interaction among groups of individuals. This study investigates on the role of social media in facilitating online communication of consumers through related theories and constructs, leading to online social support. A conceptual model integrating constructs of the Theory of Planned Behavior (TPB), Social Support Theory (SST), perceived value and satisfaction is developed to augment our understanding on the continuance participation from the intention and behavioral perspectives. The study therefore introduces a continuance participation model that integrates the emotional and informational constructs from the SST, TPB, perceived value and satisfaction in SNSs to establish a theoretical foundation for the study of continuance participation in online communities. A survey conducted on users of SNSs with a total of 285 final respondents empirically tests the continuance model constructs with ten hypotheses using Structural Equation Modelling (SEM) approach and Partial Least Square (PLS) methods to which all nine theorized hypotheses are achieved. The results indicate that social interaction through social support has an intense influence on perceived value and satisfaction resulting in an increased continuance participation intention and behavior in online communities. Additionally, the model reveals that the constructs perceived behavioural control, subjective norms, and attitude from the Theory of Planned Behaviour alongside with Social Support constructs, satisfaction and a perceived value construct significantly influence online communities' continuance participation intention and behaviour. This paper also seeks to enlighten our knowledge on online communities and tap into the social commerce capabilities particularly looking into continuance participation from the intention and behavioral perspectives. The findings of this study contributes to the social commerce school of thought by theoretically developing research in online communities by proposing social constructs from a social psychology theory in increasing our understanding on continuance model. The theoretical base of this study is the primary contribution of this research. In addition, it complements the minority theoretical background that surfaces in the area of social commerce distinctly looking at online communities. Final 2023-05-29T06:01:05Z 2023-05-29T06:01:05Z 2015 Article 2-s2.0-84953455870 https://www.scopus.com/inward/record.uri?eid=2-s2.0-84953455870&partnerID=40&md5=1af89ea08e9b8a3168157512b141e382 https://irepository.uniten.edu.my/handle/123456789/22458 10 23 17730 17739 Asian Research Publishing Network Scopus
institution Universiti Tenaga Nasional
building UNITEN Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Tenaga Nasional
content_source UNITEN Institutional Repository
url_provider http://dspace.uniten.edu.my/
description Social commerce is a relatively new stream mediated by the proliferation of Social Networking Sites (SNSs) and the popularity of social media. The social commerce wave has opened up vast opportunities in emerging markets through online communities' participation. Knowledge sharing and learning through online communities are made possible with the active collaboration and interaction among groups of individuals. This study investigates on the role of social media in facilitating online communication of consumers through related theories and constructs, leading to online social support. A conceptual model integrating constructs of the Theory of Planned Behavior (TPB), Social Support Theory (SST), perceived value and satisfaction is developed to augment our understanding on the continuance participation from the intention and behavioral perspectives. The study therefore introduces a continuance participation model that integrates the emotional and informational constructs from the SST, TPB, perceived value and satisfaction in SNSs to establish a theoretical foundation for the study of continuance participation in online communities. A survey conducted on users of SNSs with a total of 285 final respondents empirically tests the continuance model constructs with ten hypotheses using Structural Equation Modelling (SEM) approach and Partial Least Square (PLS) methods to which all nine theorized hypotheses are achieved. The results indicate that social interaction through social support has an intense influence on perceived value and satisfaction resulting in an increased continuance participation intention and behavior in online communities. Additionally, the model reveals that the constructs perceived behavioural control, subjective norms, and attitude from the Theory of Planned Behaviour alongside with Social Support constructs, satisfaction and a perceived value construct significantly influence online communities' continuance participation intention and behaviour. This paper also seeks to enlighten our knowledge on online communities and tap into the social commerce capabilities particularly looking into continuance participation from the intention and behavioral perspectives. The findings of this study contributes to the social commerce school of thought by theoretically developing research in online communities by proposing social constructs from a social psychology theory in increasing our understanding on continuance model. The theoretical base of this study is the primary contribution of this research. In addition, it complements the minority theoretical background that surfaces in the area of social commerce distinctly looking at online communities.
author2 36195134500
author_facet 36195134500
Shanmugam M.
Jusoh Y.Y.
Haizan Nor R.N.
Jabar M.A.
format Article
author Shanmugam M.
Jusoh Y.Y.
Haizan Nor R.N.
Jabar M.A.
spellingShingle Shanmugam M.
Jusoh Y.Y.
Haizan Nor R.N.
Jabar M.A.
A theoretical extension and empirical investigation for continuance use in Social Networking Sites
author_sort Shanmugam M.
title A theoretical extension and empirical investigation for continuance use in Social Networking Sites
title_short A theoretical extension and empirical investigation for continuance use in Social Networking Sites
title_full A theoretical extension and empirical investigation for continuance use in Social Networking Sites
title_fullStr A theoretical extension and empirical investigation for continuance use in Social Networking Sites
title_full_unstemmed A theoretical extension and empirical investigation for continuance use in Social Networking Sites
title_sort theoretical extension and empirical investigation for continuance use in social networking sites
publisher Asian Research Publishing Network
publishDate 2023
_version_ 1806423477008203776
score 13.211869

Similar Items