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A review of factors that influenced online trust in social commerce

Electronic commerce; Social networking (online); eBusiness; Electronic business; Electronic word of mouths; Influential factors; New business models; Online business; Online trust; Social commerces; Commerce

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Bibliographic Details
Main Authors: Noor A.D., Sulaiman R., Bakar A.A.
Other Authors: 56727665100
Format: Conference Paper
Published: Institute of Electrical and Electronics Engineers Inc. 2023
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id my.uniten.dspace-22388
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spelling my.uniten.dspace-223882023-05-29T14:00:41Z A review of factors that influenced online trust in social commerce Noor A.D. Sulaiman R. Bakar A.A. 56727665100 25825633600 35178991300 Electronic commerce; Social networking (online); eBusiness; Electronic business; Electronic word of mouths; Influential factors; New business models; Online business; Online trust; Social commerces; Commerce The recent advancements in social media and electronic commerce have produced a new business model called social commerce. This new business model has facilitated online business transactions via social media. Despite the advancement of technology, the issue of online trust has increased in social commerce. The purpose of this paper is to identify the factors that influence online trust in social commerce. Seven models related to online trust in electronic commerce, electronic business, and social commerce were reviewed and analyzed. This has resulted in identifying six factors, which are usefulness, ease of use, security, privacy, website design, and electronic word of mouth; as the most influential factors that influence online trust in social commerce. Discussion and direction of future work are pointed out in this paper. � 2014 IEEE. Final 2023-05-29T06:00:41Z 2023-05-29T06:00:41Z 2015 Conference Paper 10.1109/ICIMU.2014.7066615 2-s2.0-84937459638 https://www.scopus.com/inward/record.uri?eid=2-s2.0-84937459638&doi=10.1109%2fICIMU.2014.7066615&partnerID=40&md5=7b8d2a8533040edb0d7c85ed14fa2901 https://irepository.uniten.edu.my/handle/123456789/22388 7066615 118 123 Institute of Electrical and Electronics Engineers Inc. Scopus
institution Universiti Tenaga Nasional
building UNITEN Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Tenaga Nasional
content_source UNITEN Institutional Repository
url_provider http://dspace.uniten.edu.my/
description Electronic commerce; Social networking (online); eBusiness; Electronic business; Electronic word of mouths; Influential factors; New business models; Online business; Online trust; Social commerces; Commerce
author2 56727665100
author_facet 56727665100
Noor A.D.
Sulaiman R.
Bakar A.A.
format Conference Paper
author Noor A.D.
Sulaiman R.
Bakar A.A.
spellingShingle Noor A.D.
Sulaiman R.
Bakar A.A.
A review of factors that influenced online trust in social commerce
author_sort Noor A.D.
title A review of factors that influenced online trust in social commerce
title_short A review of factors that influenced online trust in social commerce
title_full A review of factors that influenced online trust in social commerce
title_fullStr A review of factors that influenced online trust in social commerce
title_full_unstemmed A review of factors that influenced online trust in social commerce
title_sort review of factors that influenced online trust in social commerce
publisher Institute of Electrical and Electronics Engineers Inc.
publishDate 2023
_version_ 1806426244788518912
score 13.223943

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