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Developing student satisfaction perception model for public and private universities in Malaysia

The objective of this research is to propose a tested and validated model based on a variety of customer satisfaction perceptions measures in Malaysia, in both private and public university settings. A convenient sample of 1,200 business students drawn from three public and three private universitie...

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Main Authors: Bekhet H.A., Al-Alak B.A., El-Refae G.A.
Other Authors: 37100908800
Format: Article
Published: Inderscience Publishers 2023
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spelling my.uniten.dspace-219852023-05-16T10:46:28Z Developing student satisfaction perception model for public and private universities in Malaysia Bekhet H.A. Al-Alak B.A. El-Refae G.A. 37100908800 15844888600 15026385900 The objective of this research is to propose a tested and validated model based on a variety of customer satisfaction perceptions measures in Malaysia, in both private and public university settings. A convenient sample of 1,200 business students drawn from three public and three private universities was selected to collect and analyse data, using a self-administered questionnaire for this purpose. The development of a holistic model for student satisfaction perceptions and loyalty would help to fill the relevant gaps in the literature. Study recommendations would enable university senior management in Malaysia to benefit by knowing the gaps that should receive the greatest attention in order to gain competitive and comparative advantages. Our proposed model calls upon higher education institutions to place more emphasis on the quality of educational outcomes, and be student-oriented, rather than production oriented (quality vs. quantity). This in turn will lead to a noticeable enhancement of higher education output. Copyright © 2014 Inderscience Enterprises Ltd. Final 2023-05-16T02:46:27Z 2023-05-16T02:46:27Z 2014 Article 10.1504/IJEBR.2014.062896 2-s2.0-84928999600 https://www.scopus.com/inward/record.uri?eid=2-s2.0-84928999600&doi=10.1504%2fIJEBR.2014.062896&partnerID=40&md5=340eabad7b95310798a0bdb8c9a678a0 https://irepository.uniten.edu.my/handle/123456789/21985 7 4 404 418 Inderscience Publishers Scopus
institution Universiti Tenaga Nasional
building UNITEN Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Tenaga Nasional
content_source UNITEN Institutional Repository
url_provider http://dspace.uniten.edu.my/
description The objective of this research is to propose a tested and validated model based on a variety of customer satisfaction perceptions measures in Malaysia, in both private and public university settings. A convenient sample of 1,200 business students drawn from three public and three private universities was selected to collect and analyse data, using a self-administered questionnaire for this purpose. The development of a holistic model for student satisfaction perceptions and loyalty would help to fill the relevant gaps in the literature. Study recommendations would enable university senior management in Malaysia to benefit by knowing the gaps that should receive the greatest attention in order to gain competitive and comparative advantages. Our proposed model calls upon higher education institutions to place more emphasis on the quality of educational outcomes, and be student-oriented, rather than production oriented (quality vs. quantity). This in turn will lead to a noticeable enhancement of higher education output. Copyright © 2014 Inderscience Enterprises Ltd.
author2 37100908800
author_facet 37100908800
Bekhet H.A.
Al-Alak B.A.
El-Refae G.A.
format Article
author Bekhet H.A.
Al-Alak B.A.
El-Refae G.A.
spellingShingle Bekhet H.A.
Al-Alak B.A.
El-Refae G.A.
Developing student satisfaction perception model for public and private universities in Malaysia
author_sort Bekhet H.A.
title Developing student satisfaction perception model for public and private universities in Malaysia
title_short Developing student satisfaction perception model for public and private universities in Malaysia
title_full Developing student satisfaction perception model for public and private universities in Malaysia
title_fullStr Developing student satisfaction perception model for public and private universities in Malaysia
title_full_unstemmed Developing student satisfaction perception model for public and private universities in Malaysia
title_sort developing student satisfaction perception model for public and private universities in malaysia
publisher Inderscience Publishers
publishDate 2023
_version_ 1806427675173060608
score 13.211869

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