Cover Image

A practical model for e-commerce adoption in Iran

Purpose – Developing countries are still challenged by infrastructural and cultural issues related to the adoption of e-commerce although with the emergence of social commerce, a new stream has been introduced. Iran is a developing country, in which the adoption of e-commerce by small to medium size...

Full description

Saved in:
Bibliographic Details
Main Authors: Hajli N., Sims J., Shanmugam M.
Other Authors: 55672739800
Format: Article
Published: Emerald Group Holdings Ltd. 2023
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uniten.dspace-21857
record_format dspace
spelling my.uniten.dspace-218572023-05-16T10:45:44Z A practical model for e-commerce adoption in Iran Hajli N. Sims J. Shanmugam M. 55672739800 55502827100 36195134500 Purpose – Developing countries are still challenged by infrastructural and cultural issues related to the adoption of e-commerce although with the emergence of social commerce, a new stream has been introduced. Iran is a developing country, in which the adoption of e-commerce by small to medium sized enterprises (SMEs) is challenged by such barriers; it is now applying models for the adoption of new technologies by SMEs. The paper aims to discuss these issues. Design/methodology/approach – This research attempts to develop a model, based on existing models of e-commerce, which can be applied in Iranian conditions. The study uses data gathered by a survey, together with existing models in this area, in order to propose a new model, which has been empirically tested. Findings – The results of this research demonstrate that e-commerce barriers in Iran are related to a lack of awareness of the benefits of e-commerce adoption, as well as organisational issues related to its application. The paper also discusses the results and implications of this research, which can be applied to other developing countries. The paper also gives a better picture of Iranian market. Finally the paper discusses possible future directions of this research, as well as its limitations. Originality/value – This study contributes to the theoretical basis of IS and e-commerce adoption studies by proposing and testing a pre-adoption model for e-commerce. The adoption of e-commerce in SMEs in Iran has not been substantially investigated. This is despite the fact that SMEs play an important role in all economies. The results demonstrate a significant relationship between organisational readiness and the adoption of e-commerce. It also shows that there is a positive relationship between awareness of e-commerce and its adoption. © Emerald Group Publishing Limited. Final 2023-05-16T02:45:44Z 2023-05-16T02:45:44Z 2014 Article 10.1108/JEIM-09-2013-0070 2-s2.0-84927516827 https://www.scopus.com/inward/record.uri?eid=2-s2.0-84927516827&doi=10.1108%2fJEIM-09-2013-0070&partnerID=40&md5=34b9bb114d82b8dc6ea8f4b1ddc7fddb https://irepository.uniten.edu.my/handle/123456789/21857 27 6 719 730 Emerald Group Holdings Ltd. Scopus
institution Universiti Tenaga Nasional
building UNITEN Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Tenaga Nasional
content_source UNITEN Institutional Repository
url_provider http://dspace.uniten.edu.my/
description Purpose – Developing countries are still challenged by infrastructural and cultural issues related to the adoption of e-commerce although with the emergence of social commerce, a new stream has been introduced. Iran is a developing country, in which the adoption of e-commerce by small to medium sized enterprises (SMEs) is challenged by such barriers; it is now applying models for the adoption of new technologies by SMEs. The paper aims to discuss these issues. Design/methodology/approach – This research attempts to develop a model, based on existing models of e-commerce, which can be applied in Iranian conditions. The study uses data gathered by a survey, together with existing models in this area, in order to propose a new model, which has been empirically tested. Findings – The results of this research demonstrate that e-commerce barriers in Iran are related to a lack of awareness of the benefits of e-commerce adoption, as well as organisational issues related to its application. The paper also discusses the results and implications of this research, which can be applied to other developing countries. The paper also gives a better picture of Iranian market. Finally the paper discusses possible future directions of this research, as well as its limitations. Originality/value – This study contributes to the theoretical basis of IS and e-commerce adoption studies by proposing and testing a pre-adoption model for e-commerce. The adoption of e-commerce in SMEs in Iran has not been substantially investigated. This is despite the fact that SMEs play an important role in all economies. The results demonstrate a significant relationship between organisational readiness and the adoption of e-commerce. It also shows that there is a positive relationship between awareness of e-commerce and its adoption. © Emerald Group Publishing Limited.
author2 55672739800
author_facet 55672739800
Hajli N.
Sims J.
Shanmugam M.
format Article
author Hajli N.
Sims J.
Shanmugam M.
spellingShingle Hajli N.
Sims J.
Shanmugam M.
A practical model for e-commerce adoption in Iran
author_sort Hajli N.
title A practical model for e-commerce adoption in Iran
title_short A practical model for e-commerce adoption in Iran
title_full A practical model for e-commerce adoption in Iran
title_fullStr A practical model for e-commerce adoption in Iran
title_full_unstemmed A practical model for e-commerce adoption in Iran
title_sort practical model for e-commerce adoption in iran
publisher Emerald Group Holdings Ltd.
publishDate 2023
_version_ 1806426169465110528
score 13.223943

Similar Items