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The Role of Infographic in Increasing Youths’ Health Awareness from a Graphic Designer Perspective

Visuals are an effective communication medium for communicating a message to an audience. The choice of visual type to use in the delivery of a message needs to be carefully planned so that the message can be delivered effectively. Through the medium of Instagram, the Ministry of Health Malaysia...

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Main Authors: Sharul Azim Sharudin, Normah Mustaffa, Shahrul Nazmi Sannusi
Format: Article
Language:English
Published: 2020
Online Access:http://dspace.uniten.edu.my/jspui/handle/123456789/15308
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spelling my.uniten.dspace-153082020-09-07T09:11:17Z The Role of Infographic in Increasing Youths’ Health Awareness from a Graphic Designer Perspective Sharul Azim Sharudin Normah Mustaffa Shahrul Nazmi Sannusi Visuals are an effective communication medium for communicating a message to an audience. The choice of visual type to use in the delivery of a message needs to be carefully planned so that the message can be delivered effectively. Through the medium of Instagram, the Ministry of Health Malaysia (MOH) uses a variety of visuals to enhance health awareness and healthy lifestyle practices among the community. There are three types of visuals that are frequently displayed, namely photos, infographics, and illustrations. How do these three visuals impact and which visuals are most influential in raising health awareness? In this regard, the study aims to identify the most effective visual types for improving health awareness. To address this question, the study used a focus group discussion (FGD) method with five informants from the Corporate Communication Unit, MOH. The selected informants are individuals who are directly involved in visual production and are responsible for maintaining the MOH social site. The findings show that all informants agree that infographic is commonly used in MOH’s Instagram because infographic, not only capture the attention of the audience but also reinforce the message they want to convey. 2020-09-07T09:11:17Z 2020-09-07T09:11:17Z 2020-03 Article http://dspace.uniten.edu.my/jspui/handle/123456789/15308 en Malaysian Journal of Communication
institution Universiti Tenaga Nasional
building UNITEN Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Tenaga Nasional
content_source UNITEN Institutional Repository
url_provider http://dspace.uniten.edu.my/
language English
description Visuals are an effective communication medium for communicating a message to an audience. The choice of visual type to use in the delivery of a message needs to be carefully planned so that the message can be delivered effectively. Through the medium of Instagram, the Ministry of Health Malaysia (MOH) uses a variety of visuals to enhance health awareness and healthy lifestyle practices among the community. There are three types of visuals that are frequently displayed, namely photos, infographics, and illustrations. How do these three visuals impact and which visuals are most influential in raising health awareness? In this regard, the study aims to identify the most effective visual types for improving health awareness. To address this question, the study used a focus group discussion (FGD) method with five informants from the Corporate Communication Unit, MOH. The selected informants are individuals who are directly involved in visual production and are responsible for maintaining the MOH social site. The findings show that all informants agree that infographic is commonly used in MOH’s Instagram because infographic, not only capture the attention of the audience but also reinforce the message they want to convey.
format Article
author Sharul Azim Sharudin
Normah Mustaffa
Shahrul Nazmi Sannusi
spellingShingle Sharul Azim Sharudin
Normah Mustaffa
Shahrul Nazmi Sannusi
The Role of Infographic in Increasing Youths’ Health Awareness from a Graphic Designer Perspective
author_facet Sharul Azim Sharudin
Normah Mustaffa
Shahrul Nazmi Sannusi
author_sort Sharul Azim Sharudin
title The Role of Infographic in Increasing Youths’ Health Awareness from a Graphic Designer Perspective
title_short The Role of Infographic in Increasing Youths’ Health Awareness from a Graphic Designer Perspective
title_full The Role of Infographic in Increasing Youths’ Health Awareness from a Graphic Designer Perspective
title_fullStr The Role of Infographic in Increasing Youths’ Health Awareness from a Graphic Designer Perspective
title_full_unstemmed The Role of Infographic in Increasing Youths’ Health Awareness from a Graphic Designer Perspective
title_sort role of infographic in increasing youths’ health awareness from a graphic designer perspective
publishDate 2020
url http://dspace.uniten.edu.my/jspui/handle/123456789/15308
_version_ 1680859860408729600
score 13.211869

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