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Understanding gambling behaviour through theories of behavioural finance: evidence from lottery ticket punters in Sarawak

This research attempts to identify the factor that drives gambling behaviour of lottery ticket punters in Sarawak through the perspective of behavioural finance theories. The gambling industry in Malaysia is experiencing growth, particularly in lottery gambling and this is a negative phenomenon in r...

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Main Author: Bong, Shirley
Format: Thesis
Language:English
Published: Universiti Malaysia Sarawak, (UNIMAS) 2013
Subjects:
HG Finance
Online Access:http://ir.unimas.my/id/eprint/9088/1/Shirley%20Bong%20ft.pdf
http://ir.unimas.my/id/eprint/9088/
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spelling my.unimas.ir.90882023-04-12T04:32:56Z http://ir.unimas.my/id/eprint/9088/ Understanding gambling behaviour through theories of behavioural finance: evidence from lottery ticket punters in Sarawak Bong, Shirley HG Finance This research attempts to identify the factor that drives gambling behaviour of lottery ticket punters in Sarawak through the perspective of behavioural finance theories. The gambling industry in Malaysia is experiencing growth, particularly in lottery gambling and this is a negative phenomenon in reflecting the public health of the country. Overconfidence, prospect theory, mental accounting and heuristics behaviour are fundamental theories in behavioural finance that explains the reasoning behind cognitive biases in rational decision making proce0 previous researches have found empirical results that these financial theories are relevant and significant factors to gambling behaviour as well. We attempt to identify these cognitive traits in order to formulate policies that could reduce the escalating financial commitments toward gambling activity identified in Sarawak. 1n this study, we utilized the secondary data available to formulate the primary data collection technique through distribution of questionnaire, to obtain feedback from respondents on questions pertaining these measurable variables. Raw data are processed through statistical tools to provide results supporting 'proposed hypothesis and formulation of policies for recommendations to problem statement of this study. Findings found empirical evidence on how prospect theory, mental accounting and heuristic behaviour influences the lottery ticket punter's decision. Although overconfidence level oflottery ticket punters is high, we do not found any evidence that it factors on lottery gambling behaviour. Universiti Malaysia Sarawak, (UNIMAS) 2013 Thesis NonPeerReviewed text en http://ir.unimas.my/id/eprint/9088/1/Shirley%20Bong%20ft.pdf Bong, Shirley (2013) Understanding gambling behaviour through theories of behavioural finance: evidence from lottery ticket punters in Sarawak. Masters thesis, Universiti Malaysia Sarawak, (UNIMAS).
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
topic HG Finance
spellingShingle HG Finance
Bong, Shirley
Understanding gambling behaviour through theories of behavioural finance: evidence from lottery ticket punters in Sarawak
description This research attempts to identify the factor that drives gambling behaviour of lottery ticket punters in Sarawak through the perspective of behavioural finance theories. The gambling industry in Malaysia is experiencing growth, particularly in lottery gambling and this is a negative phenomenon in reflecting the public health of the country. Overconfidence, prospect theory, mental accounting and heuristics behaviour are fundamental theories in behavioural finance that explains the reasoning behind cognitive biases in rational decision making proce0 previous researches have found empirical results that these financial theories are relevant and significant factors to gambling behaviour as well. We attempt to identify these cognitive traits in order to formulate policies that could reduce the escalating financial commitments toward gambling activity identified in Sarawak. 1n this study, we utilized the secondary data available to formulate the primary data collection technique through distribution of questionnaire, to obtain feedback from respondents on questions pertaining these measurable variables. Raw data are processed through statistical tools to provide results supporting 'proposed hypothesis and formulation of policies for recommendations to problem statement of this study. Findings found empirical evidence on how prospect theory, mental accounting and heuristic behaviour influences the lottery ticket punter's decision. Although overconfidence level oflottery ticket punters is high, we do not found any evidence that it factors on lottery gambling behaviour.
format Thesis
author Bong, Shirley
author_facet Bong, Shirley
author_sort Bong, Shirley
title Understanding gambling behaviour through theories of behavioural finance: evidence from lottery ticket punters in Sarawak
title_short Understanding gambling behaviour through theories of behavioural finance: evidence from lottery ticket punters in Sarawak
title_full Understanding gambling behaviour through theories of behavioural finance: evidence from lottery ticket punters in Sarawak
title_fullStr Understanding gambling behaviour through theories of behavioural finance: evidence from lottery ticket punters in Sarawak
title_full_unstemmed Understanding gambling behaviour through theories of behavioural finance: evidence from lottery ticket punters in Sarawak
title_sort understanding gambling behaviour through theories of behavioural finance: evidence from lottery ticket punters in sarawak
publisher Universiti Malaysia Sarawak, (UNIMAS)
publishDate 2013
url http://ir.unimas.my/id/eprint/9088/1/Shirley%20Bong%20ft.pdf
http://ir.unimas.my/id/eprint/9088/
_version_ 1762965694944641024
score 13.211869

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