Cover Image

Selection criteria for undergraduate degree at private University

Malaysia Higher Education Industry has undergone substantial growth as a result a lot of initiative had been done by the Ministry of Higher Education to enlarge the education industry. However, this expansion led to the Higher Education Institution become more competitive and they struggles compete...

Full description

Saved in:
Bibliographic Details
Main Author: Chai, Christopher Yong Chuan
Format: Thesis
Language:English
Published: Universiti Malaysia Sarawak, (UNIMAS) 2013
Subjects:
L Education (General)
Online Access:http://ir.unimas.my/id/eprint/9082/3/Christopher%20Chai%20Yong%20Chuan%20ft.pdf
http://ir.unimas.my/id/eprint/9082/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.unimas.ir.9082
record_format eprints
spelling my.unimas.ir.90822023-12-04T03:51:58Z http://ir.unimas.my/id/eprint/9082/ Selection criteria for undergraduate degree at private University Chai, Christopher Yong Chuan L Education (General) Malaysia Higher Education Industry has undergone substantial growth as a result a lot of initiative had been done by the Ministry of Higher Education to enlarge the education industry. However, this expansion led to the Higher Education Institution become more competitive and they struggles compete with each other in order to continue survive in this competitive industry Therefore, this study is conducted to understand selection criteria factors for undergraduate degree at a private university. Besides, this study also done to determine which of the selection criteria factors for undergraduate degree at a private university is the most significance. Using survey questionnaire and quota sampling, three hundred and seventy one students currently study at three private University were selected for this study. The data collected were analysed using descriptive statistic and factor analysis. Results show that student had comparatively high expectation on the fixed University characteristic compare to interaction between University and student and influence of significant person. Research revealed that cost and physical of the University have vital influences toward the decision-making process for fixed University Characteristic; parent and teacher is more important compare to non parent and teacher for influences of significant person; lastly indirect interaction is more important compare to direct interaction for interaction between University and student. The Higher Education Institutions authorities or the marketing department may implement the marketing strategies which focus on the important factor that influence student choosing the private University. Universiti Malaysia Sarawak, (UNIMAS) 2013 Thesis NonPeerReviewed text en http://ir.unimas.my/id/eprint/9082/3/Christopher%20Chai%20Yong%20Chuan%20ft.pdf Chai, Christopher Yong Chuan (2013) Selection criteria for undergraduate degree at private University. Masters thesis, Universiti Malaysia Sarawak, (UNIMAS).
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
topic L Education (General)
spellingShingle L Education (General)
Chai, Christopher Yong Chuan
Selection criteria for undergraduate degree at private University
description Malaysia Higher Education Industry has undergone substantial growth as a result a lot of initiative had been done by the Ministry of Higher Education to enlarge the education industry. However, this expansion led to the Higher Education Institution become more competitive and they struggles compete with each other in order to continue survive in this competitive industry Therefore, this study is conducted to understand selection criteria factors for undergraduate degree at a private university. Besides, this study also done to determine which of the selection criteria factors for undergraduate degree at a private university is the most significance. Using survey questionnaire and quota sampling, three hundred and seventy one students currently study at three private University were selected for this study. The data collected were analysed using descriptive statistic and factor analysis. Results show that student had comparatively high expectation on the fixed University characteristic compare to interaction between University and student and influence of significant person. Research revealed that cost and physical of the University have vital influences toward the decision-making process for fixed University Characteristic; parent and teacher is more important compare to non parent and teacher for influences of significant person; lastly indirect interaction is more important compare to direct interaction for interaction between University and student. The Higher Education Institutions authorities or the marketing department may implement the marketing strategies which focus on the important factor that influence student choosing the private University.
format Thesis
author Chai, Christopher Yong Chuan
author_facet Chai, Christopher Yong Chuan
author_sort Chai, Christopher Yong Chuan
title Selection criteria for undergraduate degree at private University
title_short Selection criteria for undergraduate degree at private University
title_full Selection criteria for undergraduate degree at private University
title_fullStr Selection criteria for undergraduate degree at private University
title_full_unstemmed Selection criteria for undergraduate degree at private University
title_sort selection criteria for undergraduate degree at private university
publisher Universiti Malaysia Sarawak, (UNIMAS)
publishDate 2013
url http://ir.unimas.my/id/eprint/9082/3/Christopher%20Chai%20Yong%20Chuan%20ft.pdf
http://ir.unimas.my/id/eprint/9082/
_version_ 1784518369565736960
score 13.211869

Similar Items