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Religion, religiosity and materialism

Materialism is a consumer value and believed to be influenced by an individual's religion and its religiosity. This study investigates the significant difference of religion and religiosity towards materialism in Malaysia. The study was conducted by collecting primary data through self administ...

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Main Author: Lau, Ung Ing
Format: Thesis
Language:English
Published: Universiti Malaysia Sarawak, (UNIMAS) 2010
Subjects:
H Social Sciences (General)
Online Access:http://ir.unimas.my/id/eprint/9043/2/Lau%20Ung%20Ing.pdf
http://ir.unimas.my/id/eprint/9043/
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spelling my.unimas.ir.90432023-03-06T09:21:44Z http://ir.unimas.my/id/eprint/9043/ Religion, religiosity and materialism Lau, Ung Ing H Social Sciences (General) Materialism is a consumer value and believed to be influenced by an individual's religion and its religiosity. This study investigates the significant difference of religion and religiosity towards materialism in Malaysia. The study was conducted by collecting primary data through self administrated questionnaires from one of the local university in Malaysia. Collected data was analyzed through factor analysis, reliability test, frequency, mean, ANOVA and T-tesy The study demonstrated that there is significant difference by religiosity; Buddhist religiosity; low intra / low inter-personal religiosity; and Muslim intra-personal religiosity towards certain materialism measures. There is no significant difference exhibited between religion and materialism; and inter-personal religiosity and materialism. Data collection for the study could be extended to a wider geographical area. In addition to that, elements such as economic factors, political factors and globalization factors should consider being included into future study. Based on the study's findings, marketers can take note on the country's materialism scenario, and do consumer segmenting appropriately. Nevertheless, marketers can also adjust their communication pattern towards their consumers in order to find tune to generate a better sales persuasion strategy. Universiti Malaysia Sarawak, (UNIMAS) 2010 Thesis NonPeerReviewed text en http://ir.unimas.my/id/eprint/9043/2/Lau%20Ung%20Ing.pdf Lau, Ung Ing (2010) Religion, religiosity and materialism. Masters thesis, Universiti Malaysia Sarawak, (UNIMAS).
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
topic H Social Sciences (General)
spellingShingle H Social Sciences (General)
Lau, Ung Ing
Religion, religiosity and materialism
description Materialism is a consumer value and believed to be influenced by an individual's religion and its religiosity. This study investigates the significant difference of religion and religiosity towards materialism in Malaysia. The study was conducted by collecting primary data through self administrated questionnaires from one of the local university in Malaysia. Collected data was analyzed through factor analysis, reliability test, frequency, mean, ANOVA and T-tesy The study demonstrated that there is significant difference by religiosity; Buddhist religiosity; low intra / low inter-personal religiosity; and Muslim intra-personal religiosity towards certain materialism measures. There is no significant difference exhibited between religion and materialism; and inter-personal religiosity and materialism. Data collection for the study could be extended to a wider geographical area. In addition to that, elements such as economic factors, political factors and globalization factors should consider being included into future study. Based on the study's findings, marketers can take note on the country's materialism scenario, and do consumer segmenting appropriately. Nevertheless, marketers can also adjust their communication pattern towards their consumers in order to find tune to generate a better sales persuasion strategy.
format Thesis
author Lau, Ung Ing
author_facet Lau, Ung Ing
author_sort Lau, Ung Ing
title Religion, religiosity and materialism
title_short Religion, religiosity and materialism
title_full Religion, religiosity and materialism
title_fullStr Religion, religiosity and materialism
title_full_unstemmed Religion, religiosity and materialism
title_sort religion, religiosity and materialism
publisher Universiti Malaysia Sarawak, (UNIMAS)
publishDate 2010
url http://ir.unimas.my/id/eprint/9043/2/Lau%20Ung%20Ing.pdf
http://ir.unimas.my/id/eprint/9043/
_version_ 1759693299524829184
score 13.211869

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