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Developing an Alternative Measurement of Corporate Reputation within the Malaysian Context

The measurement of corporate reputation is a growing issue for practitioners and academics. The corporate reputation measurement literature concentrates on the United States and European countries. There is an obvious lack of studies especially on the development of corporate reputation measuremen...

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Main Authors: Dwi Sunu Kanto, Slamet Widodo, Ernest Cyril, de Run, Abu Hassan, Md. Isa
Format: E-Article
Language:English
Published: Institute of Interdisciplinary Business Research 2013
Subjects:
HM Sociology
Online Access:http://ir.unimas.my/id/eprint/8624/1/Developing%20an%20Alternative%20Measurement%20of%20Corporate%20Reputation%20within%20the%20Malaysian%20Context%20%28abstract%29.pdf
http://ir.unimas.my/id/eprint/8624/
http://www.researchgate.net/publication/253239865_Developing_an_Alternative_Measurement_of_Corporate_Reputation_within_the_Malaysian_Context
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id my.unimas.ir.8624
record_format eprints
spelling my.unimas.ir.86242016-04-20T03:32:56Z http://ir.unimas.my/id/eprint/8624/ Developing an Alternative Measurement of Corporate Reputation within the Malaysian Context Dwi Sunu Kanto, Slamet Widodo Ernest Cyril, de Run Abu Hassan, Md. Isa HM Sociology The measurement of corporate reputation is a growing issue for practitioners and academics. The corporate reputation measurement literature concentrates on the United States and European countries. There is an obvious lack of studies especially on the development of corporate reputation measurement in Malaysia. While interest in the development of corporate reputation measurement has gained momentum in the last thirteen years, a precise commonly agreed upon the measurement is still unclear. Therefore, this paper set out to develop a conceptual model for developing an alternative measurement of corporate reputation within the Malaysian context. Literature review, conceptual model, hypotheses development and research methodology are discussed. These will allow companies in Malaysia to develop a new measurement of corporate reputation. Institute of Interdisciplinary Business Research 2013 E-Article NonPeerReviewed text en http://ir.unimas.my/id/eprint/8624/1/Developing%20an%20Alternative%20Measurement%20of%20Corporate%20Reputation%20within%20the%20Malaysian%20Context%20%28abstract%29.pdf Dwi Sunu Kanto, Slamet Widodo and Ernest Cyril, de Run and Abu Hassan, Md. Isa (2013) Developing an Alternative Measurement of Corporate Reputation within the Malaysian Context. Interdisciplinary Journal of Contemporary Research in Business, 5 (1). pp. 730-738. ISSN 2073-7122 http://www.researchgate.net/publication/253239865_Developing_an_Alternative_Measurement_of_Corporate_Reputation_within_the_Malaysian_Context
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
topic HM Sociology
spellingShingle HM Sociology
Dwi Sunu Kanto, Slamet Widodo
Ernest Cyril, de Run
Abu Hassan, Md. Isa
Developing an Alternative Measurement of Corporate Reputation within the Malaysian Context
description The measurement of corporate reputation is a growing issue for practitioners and academics. The corporate reputation measurement literature concentrates on the United States and European countries. There is an obvious lack of studies especially on the development of corporate reputation measurement in Malaysia. While interest in the development of corporate reputation measurement has gained momentum in the last thirteen years, a precise commonly agreed upon the measurement is still unclear. Therefore, this paper set out to develop a conceptual model for developing an alternative measurement of corporate reputation within the Malaysian context. Literature review, conceptual model, hypotheses development and research methodology are discussed. These will allow companies in Malaysia to develop a new measurement of corporate reputation.
format E-Article
author Dwi Sunu Kanto, Slamet Widodo
Ernest Cyril, de Run
Abu Hassan, Md. Isa
author_facet Dwi Sunu Kanto, Slamet Widodo
Ernest Cyril, de Run
Abu Hassan, Md. Isa
author_sort Dwi Sunu Kanto, Slamet Widodo
title Developing an Alternative Measurement of Corporate Reputation within the Malaysian Context
title_short Developing an Alternative Measurement of Corporate Reputation within the Malaysian Context
title_full Developing an Alternative Measurement of Corporate Reputation within the Malaysian Context
title_fullStr Developing an Alternative Measurement of Corporate Reputation within the Malaysian Context
title_full_unstemmed Developing an Alternative Measurement of Corporate Reputation within the Malaysian Context
title_sort developing an alternative measurement of corporate reputation within the malaysian context
publisher Institute of Interdisciplinary Business Research
publishDate 2013
url http://ir.unimas.my/id/eprint/8624/1/Developing%20an%20Alternative%20Measurement%20of%20Corporate%20Reputation%20within%20the%20Malaysian%20Context%20%28abstract%29.pdf
http://ir.unimas.my/id/eprint/8624/
http://www.researchgate.net/publication/253239865_Developing_an_Alternative_Measurement_of_Corporate_Reputation_within_the_Malaysian_Context
_version_ 1644510562747416576
score 13.211869

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