The identifying the factors that would influence in the usage intention of credit card among the malaysian based in their generation's traits
Since Malaysia had undergone financial liberalization in 1980s, allowing foreign credit card issuers to enter Malaysia’s market in which the availability of credit cards have greatly increased, leading credit cards market started to boom (Loke J. Y., 2007). However, when the market is becoming satur...
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| Format: | Thesis |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak, (UNIMAS)
2014
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| Online Access: | http://ir.unimas.my/id/eprint/8316/4/Bong%20Tze%20Nan%20ft.pdf http://ir.unimas.my/id/eprint/8316/ |
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