Examining visitors’ event experiences at festivals and special events: Proposed framework.
Festivals and special event has becoming an important feature in a tourist destination’s general tourism development and marketing plan. Many have realized the important benefits of staging festivals and special events. Nonetheless, events require special consideration conceptualizing and understand...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Published: |
2010
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/7102/ http://sbm.binus.ac.id/files/2013/09/Proceeding-IMHA-2010.pdf |
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