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Asian corporate credibility index based on Malaysian indians perceptions

This study assesses how Indians in Malaysia perceive corporate credibility. It evaluates if the consumers’ perception toward the established dimension with the proposed dimension has significant effects. This paper also describes the validity and the reliability of the new dime...

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Bibliographic Details
Main Author: Karunya, Suppayah.
Format: Final Year Project Report
Language:English
Published: Universiti Malaysia Sarawak, UNIMAS 2009
Subjects:
HB Economic Theory
HT Communities. Classes. Races
Online Access:http://ir.unimas.my/id/eprint/6469/1/Karunya%20Suppayah%20ft.pdf
http://ir.unimas.my/id/eprint/6469/
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spelling my.unimas.ir.64692023-10-06T08:38:26Z http://ir.unimas.my/id/eprint/6469/ Asian corporate credibility index based on Malaysian indians perceptions Karunya, Suppayah. HB Economic Theory HT Communities. Classes. Races This study assesses how Indians in Malaysia perceive corporate credibility. It evaluates if the consumers’ perception toward the established dimension with the proposed dimension has significant effects. This paper also describes the validity and the reliability of the new dimensions as well as the previous ones that measure corporate credibility of consumers of different background that is Indians. Apart from that, this study brings about from the startingor from the developing stage of the scale to the end which shows how reliable the constructs are by using 43 items which, are described detailing the development and validation of the scale to four dimensions. The previous scale was retested and thus coming up with four valid dimensions such as corporate values/ customer oriented,expertise,reputation/image and lastly employee focus. The findings suggest that the perception of corporate credibility by Indians rely heavily on one factor and less for others. Universiti Malaysia Sarawak, UNIMAS 2009 Final Year Project Report NonPeerReviewed text en http://ir.unimas.my/id/eprint/6469/1/Karunya%20Suppayah%20ft.pdf Karunya, Suppayah. (2009) Asian corporate credibility index based on Malaysian indians perceptions. [Final Year Project Report] (Unpublished)
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
topic HB Economic Theory
HT Communities. Classes. Races
spellingShingle HB Economic Theory
HT Communities. Classes. Races
Karunya, Suppayah.
Asian corporate credibility index based on Malaysian indians perceptions
description This study assesses how Indians in Malaysia perceive corporate credibility. It evaluates if the consumers’ perception toward the established dimension with the proposed dimension has significant effects. This paper also describes the validity and the reliability of the new dimensions as well as the previous ones that measure corporate credibility of consumers of different background that is Indians. Apart from that, this study brings about from the startingor from the developing stage of the scale to the end which shows how reliable the constructs are by using 43 items which, are described detailing the development and validation of the scale to four dimensions. The previous scale was retested and thus coming up with four valid dimensions such as corporate values/ customer oriented,expertise,reputation/image and lastly employee focus. The findings suggest that the perception of corporate credibility by Indians rely heavily on one factor and less for others.
format Final Year Project Report
author Karunya, Suppayah.
author_facet Karunya, Suppayah.
author_sort Karunya, Suppayah.
title Asian corporate credibility index based on Malaysian indians perceptions
title_short Asian corporate credibility index based on Malaysian indians perceptions
title_full Asian corporate credibility index based on Malaysian indians perceptions
title_fullStr Asian corporate credibility index based on Malaysian indians perceptions
title_full_unstemmed Asian corporate credibility index based on Malaysian indians perceptions
title_sort asian corporate credibility index based on malaysian indians perceptions
publisher Universiti Malaysia Sarawak, UNIMAS
publishDate 2009
url http://ir.unimas.my/id/eprint/6469/1/Karunya%20Suppayah%20ft.pdf
http://ir.unimas.my/id/eprint/6469/
_version_ 1779150709520859136
score 13.211869

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