Shopping motivation and its important on customer loyalty
The main purpose of this research is to investigate the relationship between shopping motivation and customer loyalty. Shopping motivation will be measured by five dimensions that are shopping experience, merchandise, shopping mall attribute, after sale services, and social cue. Besides that, emp...
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| Main Author: | |
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| Format: | Final Year Project Report |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak, (UNIMAS)
2011
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/6435/3/LIM%20full.pdf http://ir.unimas.my/id/eprint/6435/ |
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| Summary: | The main purpose of this research is to investigate the relationship between shopping
motivation and customer loyalty. Shopping motivation will be measured by five
dimensions that are shopping experience, merchandise, shopping mall attribute, after
sale services, and social cue. Besides that, employee services will examine as
moderator that influence relationship between shopping motivation and customer
loyalty. The total of 200 questionnaires will be distributed throughout Malaysia in
order to analyze consumer perception toward the current market. The research
methodology will be conducting using SPSS version 17 and Partial Least Square 2.0
(PLS) to analyze data collected from respondents. The main limitations are that the
sample size of this research may not generalize population in Malaysia and the
process of data collection will limit by time and cost as well. The finding of this
study can help managers to understand which elements are considered important by
consumers. It is believed that customer loyalty will increase if the malls they visit
frequently had met their needs and wants. In addition, managers that able to
implement niche strategies in mall based on consumer-orientation is able to create
sustainable competitive advantages compare to their competitors. |
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