Modeling customer satisfaction in cellular phone services
Low tariffs, wider coverage and decent quality keep Pakistani cellular phone market growth at an alarming pace. Despite highest growth rate in the region, the lucrative Pakistani market is not free from challenges. The intensified competition is depicting a pattern of customer churn while the compan...
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| Main Authors: | , |
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| Format: | E-Article |
| Language: | English |
| Published: |
Jurnal Kemanusiaan
2009
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/544/1/30%20Modeling%20customer%20satisfaction%20in%20cellular%20phone%20services%20%28abstract%29.pdf http://ir.unimas.my/id/eprint/544/ |
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