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Ethnically targeted advertising : views of those not targeted

This paper sets out to extend current knowledge on advertising effects on those not targeted by noting unintended consequences on attitudinal, emotional, and behavioral reactions.

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Bibliographic Details
Main Author: Ernest Cyril, de Run
Format: E-Article
Language:English
English
Published: Asia Pacific Journal of Marketing and Logistics 2007
Subjects:
AC Collections. Series. Collected works
BJ Ethics
H Social Sciences (General)
Online Access:http://ir.unimas.my/id/eprint/534/1/16%20Ethnically%20targeted%20advertising%20Views%20of%20those%20not%20targeted.pdf
http://ir.unimas.my/id/eprint/534/2/16Ethnically%20targeted%20advertising%20Views%20of%20those%20not%20targeted%20%28abstract%29.pdf
http://ir.unimas.my/id/eprint/534/
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spelling my.unimas.ir.5342016-04-14T06:37:15Z http://ir.unimas.my/id/eprint/534/ Ethnically targeted advertising : views of those not targeted Ernest Cyril, de Run AC Collections. Series. Collected works BJ Ethics H Social Sciences (General) This paper sets out to extend current knowledge on advertising effects on those not targeted by noting unintended consequences on attitudinal, emotional, and behavioral reactions. Asia Pacific Journal of Marketing and Logistics 2007 E-Article PeerReviewed text en http://ir.unimas.my/id/eprint/534/1/16%20Ethnically%20targeted%20advertising%20Views%20of%20those%20not%20targeted.pdf text en http://ir.unimas.my/id/eprint/534/2/16Ethnically%20targeted%20advertising%20Views%20of%20those%20not%20targeted%20%28abstract%29.pdf Ernest Cyril, de Run (2007) Ethnically targeted advertising : views of those not targeted. Ethnically targeted advertising : views of those not targeted, 19 (3).
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
English
topic AC Collections. Series. Collected works
BJ Ethics
H Social Sciences (General)
spellingShingle AC Collections. Series. Collected works
BJ Ethics
H Social Sciences (General)
Ernest Cyril, de Run
Ethnically targeted advertising : views of those not targeted
description This paper sets out to extend current knowledge on advertising effects on those not targeted by noting unintended consequences on attitudinal, emotional, and behavioral reactions.
format E-Article
author Ernest Cyril, de Run
author_facet Ernest Cyril, de Run
author_sort Ernest Cyril, de Run
title Ethnically targeted advertising : views of those not targeted
title_short Ethnically targeted advertising : views of those not targeted
title_full Ethnically targeted advertising : views of those not targeted
title_fullStr Ethnically targeted advertising : views of those not targeted
title_full_unstemmed Ethnically targeted advertising : views of those not targeted
title_sort ethnically targeted advertising : views of those not targeted
publisher Asia Pacific Journal of Marketing and Logistics
publishDate 2007
url http://ir.unimas.my/id/eprint/534/1/16%20Ethnically%20targeted%20advertising%20Views%20of%20those%20not%20targeted.pdf
http://ir.unimas.my/id/eprint/534/2/16Ethnically%20targeted%20advertising%20Views%20of%20those%20not%20targeted%20%28abstract%29.pdf
http://ir.unimas.my/id/eprint/534/
_version_ 1644508645224873984
score 13.211869

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