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Evaluation Of Information Sources : A Study Of Sarawakian Business-To-Business Elite Managers

This paper reports the findings of an empirical study on the information behavior of 179 SME elite managers based in Sarawak, Malaysia. The purpose of the paper was to make available its findings for marketing managers to develop an appropriate promotion strategy that would reach such elite managers...

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Main Authors: Ernest Cyril, de Run, Siti Hasnah, Hassan
Format: E-Article
Language:English
English
Published: Journal of Asia Pacific Marketing 2003
Subjects:
AC Collections. Series. Collected works
H Social Sciences (General)
Online Access:http://ir.unimas.my/id/eprint/523/1/7%20Evaluation%20of%20information%20sources%20A%20study%20of%20sarawakin%20%28%20abstract%29.pdf
http://ir.unimas.my/id/eprint/523/2/7%20Evaluation%20of%20information%20sources%20A%20study%20of%20sarawakin.pdf
http://ir.unimas.my/id/eprint/523/
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spelling my.unimas.ir.5232016-04-14T06:38:47Z http://ir.unimas.my/id/eprint/523/ Evaluation Of Information Sources : A Study Of Sarawakian Business-To-Business Elite Managers Ernest Cyril, de Run Siti Hasnah, Hassan AC Collections. Series. Collected works H Social Sciences (General) This paper reports the findings of an empirical study on the information behavior of 179 SME elite managers based in Sarawak, Malaysia. The purpose of the paper was to make available its findings for marketing managers to develop an appropriate promotion strategy that would reach such elite managers. This paper details SME elite managers ranking of important, reliable and most often used information sources by industry, equity and overall. The paper also notes the difference in personal and impersonal information sources importance, reliability and use by industry, equity and overall… Journal of Asia Pacific Marketing 2003 E-Article PeerReviewed text en http://ir.unimas.my/id/eprint/523/1/7%20Evaluation%20of%20information%20sources%20A%20study%20of%20sarawakin%20%28%20abstract%29.pdf text en http://ir.unimas.my/id/eprint/523/2/7%20Evaluation%20of%20information%20sources%20A%20study%20of%20sarawakin.pdf Ernest Cyril, de Run and Siti Hasnah, Hassan (2003) Evaluation Of Information Sources : A Study Of Sarawakian Business-To-Business Elite Managers. Evaluation Of Information Sources : A Study Of Sarawakian Business-To-Business Elite Managers, 2 (2). p. 56.
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
English
topic AC Collections. Series. Collected works
H Social Sciences (General)
spellingShingle AC Collections. Series. Collected works
H Social Sciences (General)
Ernest Cyril, de Run
Siti Hasnah, Hassan
Evaluation Of Information Sources : A Study Of Sarawakian Business-To-Business Elite Managers
description This paper reports the findings of an empirical study on the information behavior of 179 SME elite managers based in Sarawak, Malaysia. The purpose of the paper was to make available its findings for marketing managers to develop an appropriate promotion strategy that would reach such elite managers. This paper details SME elite managers ranking of important, reliable and most often used information sources by industry, equity and overall. The paper also notes the difference in personal and impersonal information sources importance, reliability and use by industry, equity and overall…
format E-Article
author Ernest Cyril, de Run
Siti Hasnah, Hassan
author_facet Ernest Cyril, de Run
Siti Hasnah, Hassan
author_sort Ernest Cyril, de Run
title Evaluation Of Information Sources : A Study Of Sarawakian Business-To-Business Elite Managers
title_short Evaluation Of Information Sources : A Study Of Sarawakian Business-To-Business Elite Managers
title_full Evaluation Of Information Sources : A Study Of Sarawakian Business-To-Business Elite Managers
title_fullStr Evaluation Of Information Sources : A Study Of Sarawakian Business-To-Business Elite Managers
title_full_unstemmed Evaluation Of Information Sources : A Study Of Sarawakian Business-To-Business Elite Managers
title_sort evaluation of information sources : a study of sarawakian business-to-business elite managers
publisher Journal of Asia Pacific Marketing
publishDate 2003
url http://ir.unimas.my/id/eprint/523/1/7%20Evaluation%20of%20information%20sources%20A%20study%20of%20sarawakin%20%28%20abstract%29.pdf
http://ir.unimas.my/id/eprint/523/2/7%20Evaluation%20of%20information%20sources%20A%20study%20of%20sarawakin.pdf
http://ir.unimas.my/id/eprint/523/
_version_ 1644508641940733952
score 13.211869

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