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Virtual Reality Technology and Tourist Behavior Intention of National Museums in Guangdong

This study investigates the integration of virtual reality (VR)in museum exhibitions, focusing on its current development in museums within China's Guangdong region. It examines museum visitors'behavioural intentions towards VR, considering generational differences, and draws on the UTAUT2...

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Bibliographic Details
Main Author: Yi Fei, Li
Format: Thesis
Language:English
English
English
Published: Universiti Malaysia Sarawak 2024
Subjects:
B Philosophy (General)
BF Psychology
NE Print media
Online Access:http://ir.unimas.my/id/eprint/45390/3/DSVA_Li%20Yifei.pdf
http://ir.unimas.my/id/eprint/45390/4/PhD%20Thesis_Li%20Yifei%20-%2024%20pages.pdf
http://ir.unimas.my/id/eprint/45390/8/PhD%20Thesis_Li%20Yifei.ftext.pdf
http://ir.unimas.my/id/eprint/45390/
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spelling my.unimas.ir.453902024-10-03T08:10:51Z http://ir.unimas.my/id/eprint/45390/ Virtual Reality Technology and Tourist Behavior Intention of National Museums in Guangdong Yi Fei, Li B Philosophy (General) BF Psychology NE Print media This study investigates the integration of virtual reality (VR)in museum exhibitions, focusing on its current development in museums within China's Guangdong region. It examines museum visitors'behavioural intentions towards VR, considering generational differences, and draws on the UTAUT2 model to formulate a conceptual framework. The research employs a specifically designed questionnaire for quantitative analysis in two phases. Initially, the PLS-SEM method identifies the primary factors influencing visitors' intentions. Subsequently, one-way ANOVA examines generational differences in these factors. The study finds performance expectancy, effort expectancy, social influence, design quality, hedonic motivation, and previous experience positively affect behavioural intentions, while perceived risk negatively influences them. Notably, generational differences are observed in effort expectancy, design quality, hedonic motivation, and perceived risk. Based on these insights, the study proposes targeted measures to improve VR acceptance among museum visitors in Guangdong, offering valuable references for similar research in the museum field. Universiti Malaysia Sarawak 2024-07-15 Thesis NonPeerReviewed text en http://ir.unimas.my/id/eprint/45390/3/DSVA_Li%20Yifei.pdf text en http://ir.unimas.my/id/eprint/45390/4/PhD%20Thesis_Li%20Yifei%20-%2024%20pages.pdf text en http://ir.unimas.my/id/eprint/45390/8/PhD%20Thesis_Li%20Yifei.ftext.pdf Yi Fei, Li (2024) Virtual Reality Technology and Tourist Behavior Intention of National Museums in Guangdong. PhD thesis, Universiti Malaysia Sarawak.
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
English
English
topic B Philosophy (General)
BF Psychology
NE Print media
spellingShingle B Philosophy (General)
BF Psychology
NE Print media
Yi Fei, Li
Virtual Reality Technology and Tourist Behavior Intention of National Museums in Guangdong
description This study investigates the integration of virtual reality (VR)in museum exhibitions, focusing on its current development in museums within China's Guangdong region. It examines museum visitors'behavioural intentions towards VR, considering generational differences, and draws on the UTAUT2 model to formulate a conceptual framework. The research employs a specifically designed questionnaire for quantitative analysis in two phases. Initially, the PLS-SEM method identifies the primary factors influencing visitors' intentions. Subsequently, one-way ANOVA examines generational differences in these factors. The study finds performance expectancy, effort expectancy, social influence, design quality, hedonic motivation, and previous experience positively affect behavioural intentions, while perceived risk negatively influences them. Notably, generational differences are observed in effort expectancy, design quality, hedonic motivation, and perceived risk. Based on these insights, the study proposes targeted measures to improve VR acceptance among museum visitors in Guangdong, offering valuable references for similar research in the museum field.
format Thesis
author Yi Fei, Li
author_facet Yi Fei, Li
author_sort Yi Fei, Li
title Virtual Reality Technology and Tourist Behavior Intention of National Museums in Guangdong
title_short Virtual Reality Technology and Tourist Behavior Intention of National Museums in Guangdong
title_full Virtual Reality Technology and Tourist Behavior Intention of National Museums in Guangdong
title_fullStr Virtual Reality Technology and Tourist Behavior Intention of National Museums in Guangdong
title_full_unstemmed Virtual Reality Technology and Tourist Behavior Intention of National Museums in Guangdong
title_sort virtual reality technology and tourist behavior intention of national museums in guangdong
publisher Universiti Malaysia Sarawak
publishDate 2024
url http://ir.unimas.my/id/eprint/45390/3/DSVA_Li%20Yifei.pdf
http://ir.unimas.my/id/eprint/45390/4/PhD%20Thesis_Li%20Yifei%20-%2024%20pages.pdf
http://ir.unimas.my/id/eprint/45390/8/PhD%20Thesis_Li%20Yifei.ftext.pdf
http://ir.unimas.my/id/eprint/45390/
_version_ 1812131551458099200
score 13.211869

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