The influential role of artificial intelligence (AI) adoption in digital value creation for small and medium enterprises (SMEs): does technological orientation mediate this relationship?
Despite the increasing consensus on the disruptive potential of artificial intelligence (AI) and its positive impact on value creation for Small and Medium Enterprises (SMEs), there is a notable absence of empirical evidence in the academic literature addressing this correlation. Therefore, primary...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer Nature
2024
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/44791/1/AI%20and%20SMEs%27%20DVC.pdf http://ir.unimas.my/id/eprint/44791/ https://link.springer.com/article/10.1007/s00146-024-01969-1 https://doi.org/10.1007/s00146-024-01969-1 |
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