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Place Image, Quality Services, and Event Attachment in Sarawak: Moderating Role of Community Support in Economic Development

Malaysia's event industry, notably in culturally diverse Sarawak, has thrived in recent years, becoming a significant economic driver. However, the COVID-19 pandemic severely disrupted the sector, resulting in event cancellations, economic losses, and reduced community engagement. This study in...

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Main Authors: Abang Azlan, Mohamad, Lo, May Chiun, Wan Hashim, Wan Ibrahim, Chin, Ying Sing, Law, Fung yee
Format: Article
Language:English
Published: Cognizant Communication Corporation 2024
Subjects:
HF Commerce
Online Access:http://ir.unimas.my/id/eprint/44345/1/Place%20Image%2C%20Quality%20Services.pdf
http://ir.unimas.my/id/eprint/44345/
https://www.ingentaconnect.com/content/cog/em/pre-prints/content-chinall
https://doi.org/10.3727/152599523X16957834460349
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spelling my.unimas.ir.443452024-02-15T07:15:34Z http://ir.unimas.my/id/eprint/44345/ Place Image, Quality Services, and Event Attachment in Sarawak: Moderating Role of Community Support in Economic Development Abang Azlan, Mohamad Lo, May Chiun Wan Hashim, Wan Ibrahim Chin, Ying Sing Law, Fung yee HF Commerce Malaysia's event industry, notably in culturally diverse Sarawak, has thrived in recent years, becoming a significant economic driver. However, the COVID-19 pandemic severely disrupted the sector, resulting in event cancellations, economic losses, and reduced community engagement. This study investigates the role of event attachment in fostering local economic development in Sarawak. The research gathered data from 1265 diverse event attendees and employed WarpPLS 8.0 to analyse the proposed model. Findings highlighted the substantial impact of place image, service quality, and community support on event attachment and, subsequently, economic development. Notable events like the Rainforest World Music Festival and Sarawak Regatta are analysed. The study offers practical insights for event planners and policymakers to boost event attachment, emphasizing place image, quality services, and community support to drive economic development in Sarawak. This research highlights the pivotal role of event attachment in sustaining the region's economic growth. Cognizant Communication Corporation 2024 Article PeerReviewed text en http://ir.unimas.my/id/eprint/44345/1/Place%20Image%2C%20Quality%20Services.pdf Abang Azlan, Mohamad and Lo, May Chiun and Wan Hashim, Wan Ibrahim and Chin, Ying Sing and Law, Fung yee (2024) Place Image, Quality Services, and Event Attachment in Sarawak: Moderating Role of Community Support in Economic Development. Event Management. ISSN 1943-4308 https://www.ingentaconnect.com/content/cog/em/pre-prints/content-chinall https://doi.org/10.3727/152599523X16957834460349
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
topic HF Commerce
spellingShingle HF Commerce
Abang Azlan, Mohamad
Lo, May Chiun
Wan Hashim, Wan Ibrahim
Chin, Ying Sing
Law, Fung yee
Place Image, Quality Services, and Event Attachment in Sarawak: Moderating Role of Community Support in Economic Development
description Malaysia's event industry, notably in culturally diverse Sarawak, has thrived in recent years, becoming a significant economic driver. However, the COVID-19 pandemic severely disrupted the sector, resulting in event cancellations, economic losses, and reduced community engagement. This study investigates the role of event attachment in fostering local economic development in Sarawak. The research gathered data from 1265 diverse event attendees and employed WarpPLS 8.0 to analyse the proposed model. Findings highlighted the substantial impact of place image, service quality, and community support on event attachment and, subsequently, economic development. Notable events like the Rainforest World Music Festival and Sarawak Regatta are analysed. The study offers practical insights for event planners and policymakers to boost event attachment, emphasizing place image, quality services, and community support to drive economic development in Sarawak. This research highlights the pivotal role of event attachment in sustaining the region's economic growth.
format Article
author Abang Azlan, Mohamad
Lo, May Chiun
Wan Hashim, Wan Ibrahim
Chin, Ying Sing
Law, Fung yee
author_facet Abang Azlan, Mohamad
Lo, May Chiun
Wan Hashim, Wan Ibrahim
Chin, Ying Sing
Law, Fung yee
author_sort Abang Azlan, Mohamad
title Place Image, Quality Services, and Event Attachment in Sarawak: Moderating Role of Community Support in Economic Development
title_short Place Image, Quality Services, and Event Attachment in Sarawak: Moderating Role of Community Support in Economic Development
title_full Place Image, Quality Services, and Event Attachment in Sarawak: Moderating Role of Community Support in Economic Development
title_fullStr Place Image, Quality Services, and Event Attachment in Sarawak: Moderating Role of Community Support in Economic Development
title_full_unstemmed Place Image, Quality Services, and Event Attachment in Sarawak: Moderating Role of Community Support in Economic Development
title_sort place image, quality services, and event attachment in sarawak: moderating role of community support in economic development
publisher Cognizant Communication Corporation
publishDate 2024
url http://ir.unimas.my/id/eprint/44345/1/Place%20Image%2C%20Quality%20Services.pdf
http://ir.unimas.my/id/eprint/44345/
https://www.ingentaconnect.com/content/cog/em/pre-prints/content-chinall
https://doi.org/10.3727/152599523X16957834460349
_version_ 1792160714648977408
score 13.211869

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