The Scratching Problem

This case illustrates several dilemmas faced by a founder of a new clothing start-up, Joan. The idea of starting a clothing venture specializing in comfort apparel was born due to a frequent problem encountered by her when buying clothes for her skin sensitive son. Despite having some working experi...

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Bibliographic Details
Main Authors: Mohd Uzairi, Ahmad Hajazi, Hamrila, Abdul Latip, Siti Aisyah, Ya'kob
Format: Article
Language:English
Published: School of Business and Economics, Universiti Putra Malaysia 2023
Subjects:
Online Access:http://ir.unimas.my/id/eprint/43243/2/The%20Scratching.pdf
http://ir.unimas.my/id/eprint/43243/
http://php7.upm.edu.my/journal/ajcr/index.php?content=articles
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