The Effect of Digital Marketing on Purchase Decisions Among Youth In Sarawak
The objective of this study is to identify the relationship between email marketing, online advertising, social media marketing and mobile marketing on the purchasing decision I fashion industry among youths in Kuching, Sarawak. This study focuses on four digital marketing channels such as e-mail ma...
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| Main Authors: | , |
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| Format: | Proceeding |
| Language: | English |
| Published: |
2023
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/42817/1/Digital.pdf http://ir.unimas.my/id/eprint/42817/ |
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