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THE MEDIATING EFFECT OF TACIT KNOWLEDGE SHARING IN PREDICTING INNOVATIVE BEHAVIOUR FROM TRUST

The recent COVID-19 has significantly impact the awareness towards importance of online shopping in Malaysia. Nevertheless, the online shopping adoption rate in Sarawak particularly in Sibu is relatively low at only 24 percent of its total population. With the recent development of e-commerce, the t...

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Main Authors: Nur Constance, Wah, Dahlia, Zawawi, Raja Nerina, Raja Yusof, Murali, Sambasivan, Jalina, Karim
Format: Article
Language:English
Published: International Journal of Business and Society, Faculty of Economics and Business, UNIMAS 2018
Subjects:
H Social Sciences (General)
Online Access:http://ir.unimas.my/id/eprint/40541/3/Mediating%20Effect%20of%20Tacit%20Knowledge%20-%20Copy.pdf
http://ir.unimas.my/id/eprint/40541/
http://www.ijbs.unimas.my/images/repository/pdf/Vol19-no3-paper23.pdf
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spelling my.unimas.ir.405412022-11-29T01:23:31Z http://ir.unimas.my/id/eprint/40541/ THE MEDIATING EFFECT OF TACIT KNOWLEDGE SHARING IN PREDICTING INNOVATIVE BEHAVIOUR FROM TRUST Nur Constance, Wah Dahlia, Zawawi Raja Nerina, Raja Yusof Murali, Sambasivan Jalina, Karim H Social Sciences (General) The recent COVID-19 has significantly impact the awareness towards importance of online shopping in Malaysia. Nevertheless, the online shopping adoption rate in Sarawak particularly in Sibu is relatively low at only 24 percent of its total population. With the recent development of e-commerce, the types of consumers to adopt online shopping have becoming more diverse than before. This research incorporates the Theory of Planned Behaviour (TPB) and demographic determinants to provide insights on the acceptance and adoption of online shopping among consumers in Sibu, Sarawak. Five hypotheses were developed accordingly to evaluate the relationships of proposed framework model. A web-based survey was employed to minimize the physical contact with the respondents. A total of 384 respondents were selected in order to represent the population of Sibu, of which only 308 samples were acceptable for analysis. Responses were analyzed using Mann-Whitney U Test and Kendall’s Tau b-Test. The results showed all the independent variables (age, gender, education level, and attitude) have significant effect on the behavioral intention. On the other hand, age factor was found to be negatively related to attitude and behavioral intention of online shopping. Furthermore, the finding indicates that behavioral intention was positively related to the actual usage behavior of online shopping. These results suggest that the e-commerce platform developers and e-marketers are responding to consumers’ acceptance including the adoption of online shopping. International Journal of Business and Society, Faculty of Economics and Business, UNIMAS 2018-12-01 Article PeerReviewed text en http://ir.unimas.my/id/eprint/40541/3/Mediating%20Effect%20of%20Tacit%20Knowledge%20-%20Copy.pdf Nur Constance, Wah and Dahlia, Zawawi and Raja Nerina, Raja Yusof and Murali, Sambasivan and Jalina, Karim (2018) THE MEDIATING EFFECT OF TACIT KNOWLEDGE SHARING IN PREDICTING INNOVATIVE BEHAVIOUR FROM TRUST. International Journal of Business and Society, 19 (3). pp. 937-954. ISSN 1511-6670 http://www.ijbs.unimas.my/images/repository/pdf/Vol19-no3-paper23.pdf
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
topic H Social Sciences (General)
spellingShingle H Social Sciences (General)
Nur Constance, Wah
Dahlia, Zawawi
Raja Nerina, Raja Yusof
Murali, Sambasivan
Jalina, Karim
THE MEDIATING EFFECT OF TACIT KNOWLEDGE SHARING IN PREDICTING INNOVATIVE BEHAVIOUR FROM TRUST
description The recent COVID-19 has significantly impact the awareness towards importance of online shopping in Malaysia. Nevertheless, the online shopping adoption rate in Sarawak particularly in Sibu is relatively low at only 24 percent of its total population. With the recent development of e-commerce, the types of consumers to adopt online shopping have becoming more diverse than before. This research incorporates the Theory of Planned Behaviour (TPB) and demographic determinants to provide insights on the acceptance and adoption of online shopping among consumers in Sibu, Sarawak. Five hypotheses were developed accordingly to evaluate the relationships of proposed framework model. A web-based survey was employed to minimize the physical contact with the respondents. A total of 384 respondents were selected in order to represent the population of Sibu, of which only 308 samples were acceptable for analysis. Responses were analyzed using Mann-Whitney U Test and Kendall’s Tau b-Test. The results showed all the independent variables (age, gender, education level, and attitude) have significant effect on the behavioral intention. On the other hand, age factor was found to be negatively related to attitude and behavioral intention of online shopping. Furthermore, the finding indicates that behavioral intention was positively related to the actual usage behavior of online shopping. These results suggest that the e-commerce platform developers and e-marketers are responding to consumers’ acceptance including the adoption of online shopping.
format Article
author Nur Constance, Wah
Dahlia, Zawawi
Raja Nerina, Raja Yusof
Murali, Sambasivan
Jalina, Karim
author_facet Nur Constance, Wah
Dahlia, Zawawi
Raja Nerina, Raja Yusof
Murali, Sambasivan
Jalina, Karim
author_sort Nur Constance, Wah
title THE MEDIATING EFFECT OF TACIT KNOWLEDGE SHARING IN PREDICTING INNOVATIVE BEHAVIOUR FROM TRUST
title_short THE MEDIATING EFFECT OF TACIT KNOWLEDGE SHARING IN PREDICTING INNOVATIVE BEHAVIOUR FROM TRUST
title_full THE MEDIATING EFFECT OF TACIT KNOWLEDGE SHARING IN PREDICTING INNOVATIVE BEHAVIOUR FROM TRUST
title_fullStr THE MEDIATING EFFECT OF TACIT KNOWLEDGE SHARING IN PREDICTING INNOVATIVE BEHAVIOUR FROM TRUST
title_full_unstemmed THE MEDIATING EFFECT OF TACIT KNOWLEDGE SHARING IN PREDICTING INNOVATIVE BEHAVIOUR FROM TRUST
title_sort mediating effect of tacit knowledge sharing in predicting innovative behaviour from trust
publisher International Journal of Business and Society, Faculty of Economics and Business, UNIMAS
publishDate 2018
url http://ir.unimas.my/id/eprint/40541/3/Mediating%20Effect%20of%20Tacit%20Knowledge%20-%20Copy.pdf
http://ir.unimas.my/id/eprint/40541/
http://www.ijbs.unimas.my/images/repository/pdf/Vol19-no3-paper23.pdf
_version_ 1751540627026214912
score 13.211869

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