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The impact of mobile telecommunication service quality on tourists’ destination satisfaction in Sarawak

Although Sarawak is a state in Malaysia with numerous interesting tourist destinations, tourist satisfaction is crucial for Sarawak's tourist destinations and is generally a�ected by the service quality. Generally, mobile telecommunication is essential for individuals nowadays. Therefore, the s...

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Main Authors: Sin, Kit Yeng, Hariz Afiq, Shamsu, Choon Ling, Sim
Format: Article
Language:English
Published: Journal Management System 2022
Subjects:
H Social Sciences (General)
Online Access:http://ir.unimas.my/id/eprint/40068/2/The%20impact%20-%20Copy.pdf
http://ir.unimas.my/id/eprint/40068/
http://www.itsairanj.ir/?lang=en
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spelling my.unimas.ir.400682022-10-04T06:18:46Z http://ir.unimas.my/id/eprint/40068/ The impact of mobile telecommunication service quality on tourists’ destination satisfaction in Sarawak Sin, Kit Yeng Hariz Afiq, Shamsu Choon Ling, Sim H Social Sciences (General) Although Sarawak is a state in Malaysia with numerous interesting tourist destinations, tourist satisfaction is crucial for Sarawak's tourist destinations and is generally a�ected by the service quality. Generally, mobile telecommunication is essential for individuals nowadays. Therefore, the study aims to identify the impact of mobile telecommunication service quality on tourists' destination satisfaction in Sarawak. The service quality model (SERVQUAL) was used to measure the service quality of mobile telecommunication. The Statistical Package for the Social Sciences (SPSS v.26) was also applied to access the research model enveloped. Besides, the study used a simple random sample technique and collected 200 questionnaires from respondents who were local and foreign tourists visiting Sarawak. The results showed that reliability, assurance, tangible, empathy, and responsiveness of mobile telecommunication service quality have signi�cantly in�uenced tourists' destination satisfaction in Sarawak. The results also indicated that Sarawak tourism destinations should be improved to increase tourists' tendency to revisit. Journal Management System 2022-09 Article PeerReviewed text en http://ir.unimas.my/id/eprint/40068/2/The%20impact%20-%20Copy.pdf Sin, Kit Yeng and Hariz Afiq, Shamsu and Choon Ling, Sim (2022) The impact of mobile telecommunication service quality on tourists’ destination satisfaction in Sarawak. Journal of Tourism and Development, 39. pp. 27-40. ISSN 2182-1453 http://www.itsairanj.ir/?lang=en DOI: 10.34624/rtd.v39i0.30333
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
topic H Social Sciences (General)
spellingShingle H Social Sciences (General)
Sin, Kit Yeng
Hariz Afiq, Shamsu
Choon Ling, Sim
The impact of mobile telecommunication service quality on tourists’ destination satisfaction in Sarawak
description Although Sarawak is a state in Malaysia with numerous interesting tourist destinations, tourist satisfaction is crucial for Sarawak's tourist destinations and is generally a�ected by the service quality. Generally, mobile telecommunication is essential for individuals nowadays. Therefore, the study aims to identify the impact of mobile telecommunication service quality on tourists' destination satisfaction in Sarawak. The service quality model (SERVQUAL) was used to measure the service quality of mobile telecommunication. The Statistical Package for the Social Sciences (SPSS v.26) was also applied to access the research model enveloped. Besides, the study used a simple random sample technique and collected 200 questionnaires from respondents who were local and foreign tourists visiting Sarawak. The results showed that reliability, assurance, tangible, empathy, and responsiveness of mobile telecommunication service quality have signi�cantly in�uenced tourists' destination satisfaction in Sarawak. The results also indicated that Sarawak tourism destinations should be improved to increase tourists' tendency to revisit.
format Article
author Sin, Kit Yeng
Hariz Afiq, Shamsu
Choon Ling, Sim
author_facet Sin, Kit Yeng
Hariz Afiq, Shamsu
Choon Ling, Sim
author_sort Sin, Kit Yeng
title The impact of mobile telecommunication service quality on tourists’ destination satisfaction in Sarawak
title_short The impact of mobile telecommunication service quality on tourists’ destination satisfaction in Sarawak
title_full The impact of mobile telecommunication service quality on tourists’ destination satisfaction in Sarawak
title_fullStr The impact of mobile telecommunication service quality on tourists’ destination satisfaction in Sarawak
title_full_unstemmed The impact of mobile telecommunication service quality on tourists’ destination satisfaction in Sarawak
title_sort impact of mobile telecommunication service quality on tourists’ destination satisfaction in sarawak
publisher Journal Management System
publishDate 2022
url http://ir.unimas.my/id/eprint/40068/2/The%20impact%20-%20Copy.pdf
http://ir.unimas.my/id/eprint/40068/
http://www.itsairanj.ir/?lang=en
_version_ 1746213631188533248
score 13.211869

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