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A Study on Determinant of Honey Consumption in Sarawak

The purpose of the study is to determine the consumption of honey in Sarawak. Data was collected using an online survey through Google Forms that focused on sites of people between the ages of 18 and 40 and above who had used local natural honey. Researchers used IBM SPSS Statistics version 26 (SPSS...

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Main Author: Nurshafiqah, Mohamad Safri
Format: Final Year Project Report
Language:English
Published: Universiti Malaysia Sarawak, (UNIMAS) 2022
Subjects:
HF Commerce
Online Access:http://ir.unimas.my/id/eprint/39852/1/NURSHAFIQAH%20BINTI%20MOHAMAD%20SAFRI%20%28fulltext%29.pdf
http://ir.unimas.my/id/eprint/39852/
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spelling my.unimas.ir.398522022-09-20T03:39:11Z http://ir.unimas.my/id/eprint/39852/ A Study on Determinant of Honey Consumption in Sarawak Nurshafiqah, Mohamad Safri HF Commerce The purpose of the study is to determine the consumption of honey in Sarawak. Data was collected using an online survey through Google Forms that focused on sites of people between the ages of 18 and 40 and above who had used local natural honey. Researchers used IBM SPSS Statistics version 26 (SPSS) to analyze the collected data. A study of 310 Sarawak customers was undertaken with the goal of applying the theory of planned behaviour (TPB) to explain the desire to purchase local honey. When new variables like habits, trust, price sensitivity, and perceived medical benefit are introduced, the TPB model's predictive power grows dramatically. The findings demonstrate that views determine whether people intend to buy local honey. These results may be used to focus private and public initiatives on consumers' intentions to buy honey. The relationship between attitude, subjective norm, price sensitivity, trust, habits, perceived medical benefit with purchase intention of honey is significant positive. Universiti Malaysia Sarawak, (UNIMAS) 2022 Final Year Project Report NonPeerReviewed text en http://ir.unimas.my/id/eprint/39852/1/NURSHAFIQAH%20BINTI%20MOHAMAD%20SAFRI%20%28fulltext%29.pdf Nurshafiqah, Mohamad Safri (2022) A Study on Determinant of Honey Consumption in Sarawak. [Final Year Project Report] (Unpublished)
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
topic HF Commerce
spellingShingle HF Commerce
Nurshafiqah, Mohamad Safri
A Study on Determinant of Honey Consumption in Sarawak
description The purpose of the study is to determine the consumption of honey in Sarawak. Data was collected using an online survey through Google Forms that focused on sites of people between the ages of 18 and 40 and above who had used local natural honey. Researchers used IBM SPSS Statistics version 26 (SPSS) to analyze the collected data. A study of 310 Sarawak customers was undertaken with the goal of applying the theory of planned behaviour (TPB) to explain the desire to purchase local honey. When new variables like habits, trust, price sensitivity, and perceived medical benefit are introduced, the TPB model's predictive power grows dramatically. The findings demonstrate that views determine whether people intend to buy local honey. These results may be used to focus private and public initiatives on consumers' intentions to buy honey. The relationship between attitude, subjective norm, price sensitivity, trust, habits, perceived medical benefit with purchase intention of honey is significant positive.
format Final Year Project Report
author Nurshafiqah, Mohamad Safri
author_facet Nurshafiqah, Mohamad Safri
author_sort Nurshafiqah, Mohamad Safri
title A Study on Determinant of Honey Consumption in Sarawak
title_short A Study on Determinant of Honey Consumption in Sarawak
title_full A Study on Determinant of Honey Consumption in Sarawak
title_fullStr A Study on Determinant of Honey Consumption in Sarawak
title_full_unstemmed A Study on Determinant of Honey Consumption in Sarawak
title_sort study on determinant of honey consumption in sarawak
publisher Universiti Malaysia Sarawak, (UNIMAS)
publishDate 2022
url http://ir.unimas.my/id/eprint/39852/1/NURSHAFIQAH%20BINTI%20MOHAMAD%20SAFRI%20%28fulltext%29.pdf
http://ir.unimas.my/id/eprint/39852/
_version_ 1744652141749862400
score 13.211869

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