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What’s in a message : A systemic functional analysis of cancer prevention messages

This article provides some insights on how a particular reading from a theoretical framework can bring out details and problems with health communication posters. Using Michael Halliday’s Systemic Functional Linguistics (SFL) framework, the article examines cancer prevention messages in cancer poste...

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Main Authors: Collin, Jerome, Ting, Su Hie
Format: Article
Language:English
Published: John Wiley & Sons Ltd 2022
Subjects:
H Social Sciences (General)
Online Access:http://ir.unimas.my/id/eprint/38145/1/Collin%20Jerome%20-%20Copy.pdf
http://ir.unimas.my/id/eprint/38145/
https://onlinelibrary.wiley.com/journal/14734192
https://doi.org/10.1111/ijal.12380
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spelling my.unimas.ir.381452023-10-10T07:18:39Z http://ir.unimas.my/id/eprint/38145/ What’s in a message : A systemic functional analysis of cancer prevention messages Collin, Jerome Ting, Su Hie H Social Sciences (General) This article provides some insights on how a particular reading from a theoretical framework can bring out details and problems with health communication posters. Using Michael Halliday’s Systemic Functional Linguistics (SFL) framework, the article examines cancer prevention messages in cancer posters produced by the Ministry of Health Malaysia. The analysis shows that the posters organize and convey their intended messages through the realization of the three strands of meaning or metafunctions—the ideational, the interpersonal, and the textual—by drawing on the grammatical resources of the language used. Such meanings are created and expressed throughout the three main sections of the posters; the heading, the body of the text, and the signature line. Despite its practical limitations in particular linguistic contexts, the article shows that SFL is a useful tool for the analysis of Malaysia’s cancer posters and how it can potentially provide a more nuanced understanding of the country’s ongoing health risk communication initiatives. John Wiley & Sons Ltd 2022-03 Article PeerReviewed text en http://ir.unimas.my/id/eprint/38145/1/Collin%20Jerome%20-%20Copy.pdf Collin, Jerome and Ting, Su Hie (2022) What’s in a message : A systemic functional analysis of cancer prevention messages. International Journal of Applied Linguistics, 32 (1). pp. 57-75. ISSN 1473-4192 https://onlinelibrary.wiley.com/journal/14734192 https://doi.org/10.1111/ijal.12380
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
topic H Social Sciences (General)
spellingShingle H Social Sciences (General)
Collin, Jerome
Ting, Su Hie
What’s in a message : A systemic functional analysis of cancer prevention messages
description This article provides some insights on how a particular reading from a theoretical framework can bring out details and problems with health communication posters. Using Michael Halliday’s Systemic Functional Linguistics (SFL) framework, the article examines cancer prevention messages in cancer posters produced by the Ministry of Health Malaysia. The analysis shows that the posters organize and convey their intended messages through the realization of the three strands of meaning or metafunctions—the ideational, the interpersonal, and the textual—by drawing on the grammatical resources of the language used. Such meanings are created and expressed throughout the three main sections of the posters; the heading, the body of the text, and the signature line. Despite its practical limitations in particular linguistic contexts, the article shows that SFL is a useful tool for the analysis of Malaysia’s cancer posters and how it can potentially provide a more nuanced understanding of the country’s ongoing health risk communication initiatives.
format Article
author Collin, Jerome
Ting, Su Hie
author_facet Collin, Jerome
Ting, Su Hie
author_sort Collin, Jerome
title What’s in a message : A systemic functional analysis of cancer prevention messages
title_short What’s in a message : A systemic functional analysis of cancer prevention messages
title_full What’s in a message : A systemic functional analysis of cancer prevention messages
title_fullStr What’s in a message : A systemic functional analysis of cancer prevention messages
title_full_unstemmed What’s in a message : A systemic functional analysis of cancer prevention messages
title_sort what’s in a message : a systemic functional analysis of cancer prevention messages
publisher John Wiley & Sons Ltd
publishDate 2022
url http://ir.unimas.my/id/eprint/38145/1/Collin%20Jerome%20-%20Copy.pdf
http://ir.unimas.my/id/eprint/38145/
https://onlinelibrary.wiley.com/journal/14734192
https://doi.org/10.1111/ijal.12380
_version_ 1779443464655601664
score 13.211869

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