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Driving Digital Inclusivity through CSR: An organisational analysis of CSR development in Sarawak Digital Economy Environment

As the impact of the Digital Economy grows larger and even more vital, the Sarawak Government has taken the important step of implementing the Sarawak Digital Economy (SDE) Strategy through multipronged strategic actions. Among the most prominent is facilitating and promoting digital inclusivity. T...

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Main Authors: Dayang Aizza Maisha, Abang Ahmad, Jamilah, Ahmad, Suriati, Saad
Format: Article
Language:English
Published: Taylor’s University Sdn Bhd (CO.NO.149634/D) 2021
Subjects:
H Social Sciences (General)
Online Access:http://ir.unimas.my/id/eprint/37513/1/Driving%20Digital.pdf
http://ir.unimas.my/id/eprint/37513/
https://fslmjournals.taylors.edu.my/search-journal-of-media-and-communication-research-search/
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spelling my.unimas.ir.375132024-01-24T02:19:16Z http://ir.unimas.my/id/eprint/37513/ Driving Digital Inclusivity through CSR: An organisational analysis of CSR development in Sarawak Digital Economy Environment Dayang Aizza Maisha, Abang Ahmad Jamilah, Ahmad Suriati, Saad H Social Sciences (General) As the impact of the Digital Economy grows larger and even more vital, the Sarawak Government has taken the important step of implementing the Sarawak Digital Economy (SDE) Strategy through multipronged strategic actions. Among the most prominent is facilitating and promoting digital inclusivity. The idea of ‘Digital Inclusivity’ in the scope of SDE is centred around the State Government’s objective to enhance the competency and readiness of all communities for the digital economy through the development of digital skills and competencies, as well as in promoting inclusive digital participation. The involvement of local organisations in the execution of SDE has brought the attention of this research to analysing the role of CSR in driving digital inclusivity especially among the community in rural Sarawak. Based on this objective, a case study design is applied to get a deeper understanding on how CSR is developed and implemented in the organisation understudy. The analysis is based on the triangulation of interviews with the organisation’s key CSR players and official documents. This article contributes to supplying new insights on Carroll’s (1991) four-part components to defining CSR and the weightings based on the perceived importance by the organisation understudy. The findings also shed light on the contextual considerations that the organisation takes into value in its CSR development; parallel to its effort in accommodating the needs and requirements shaped by the SDE environment. Taylor’s University Sdn Bhd (CO.NO.149634/D) 2021-12 Article PeerReviewed text en http://ir.unimas.my/id/eprint/37513/1/Driving%20Digital.pdf Dayang Aizza Maisha, Abang Ahmad and Jamilah, Ahmad and Suriati, Saad (2021) Driving Digital Inclusivity through CSR: An organisational analysis of CSR development in Sarawak Digital Economy Environment. SEARCH Journal of Media and Communication Research. ISSN 2672-7080 (In Press) https://fslmjournals.taylors.edu.my/search-journal-of-media-and-communication-research-search/
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
topic H Social Sciences (General)
spellingShingle H Social Sciences (General)
Dayang Aizza Maisha, Abang Ahmad
Jamilah, Ahmad
Suriati, Saad
Driving Digital Inclusivity through CSR: An organisational analysis of CSR development in Sarawak Digital Economy Environment
description As the impact of the Digital Economy grows larger and even more vital, the Sarawak Government has taken the important step of implementing the Sarawak Digital Economy (SDE) Strategy through multipronged strategic actions. Among the most prominent is facilitating and promoting digital inclusivity. The idea of ‘Digital Inclusivity’ in the scope of SDE is centred around the State Government’s objective to enhance the competency and readiness of all communities for the digital economy through the development of digital skills and competencies, as well as in promoting inclusive digital participation. The involvement of local organisations in the execution of SDE has brought the attention of this research to analysing the role of CSR in driving digital inclusivity especially among the community in rural Sarawak. Based on this objective, a case study design is applied to get a deeper understanding on how CSR is developed and implemented in the organisation understudy. The analysis is based on the triangulation of interviews with the organisation’s key CSR players and official documents. This article contributes to supplying new insights on Carroll’s (1991) four-part components to defining CSR and the weightings based on the perceived importance by the organisation understudy. The findings also shed light on the contextual considerations that the organisation takes into value in its CSR development; parallel to its effort in accommodating the needs and requirements shaped by the SDE environment.
format Article
author Dayang Aizza Maisha, Abang Ahmad
Jamilah, Ahmad
Suriati, Saad
author_facet Dayang Aizza Maisha, Abang Ahmad
Jamilah, Ahmad
Suriati, Saad
author_sort Dayang Aizza Maisha, Abang Ahmad
title Driving Digital Inclusivity through CSR: An organisational analysis of CSR development in Sarawak Digital Economy Environment
title_short Driving Digital Inclusivity through CSR: An organisational analysis of CSR development in Sarawak Digital Economy Environment
title_full Driving Digital Inclusivity through CSR: An organisational analysis of CSR development in Sarawak Digital Economy Environment
title_fullStr Driving Digital Inclusivity through CSR: An organisational analysis of CSR development in Sarawak Digital Economy Environment
title_full_unstemmed Driving Digital Inclusivity through CSR: An organisational analysis of CSR development in Sarawak Digital Economy Environment
title_sort driving digital inclusivity through csr: an organisational analysis of csr development in sarawak digital economy environment
publisher Taylor’s University Sdn Bhd (CO.NO.149634/D)
publishDate 2021
url http://ir.unimas.my/id/eprint/37513/1/Driving%20Digital.pdf
http://ir.unimas.my/id/eprint/37513/
https://fslmjournals.taylors.edu.my/search-journal-of-media-and-communication-research-search/
_version_ 1789430334664736768
score 13.211869

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