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The intention of generation Y using the grab car service

Nowadays, a big change has happened in taxi industry especially in Malaysia. Many mobile transportation application such as Grab, Uber, MyCar emerge has increased the demand of the ride service demand. These new entrants increase the competition among local taxi industry and public transportation. T...

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Bibliographic Details
Main Author: Chan, Yong Yi
Format: Final Year Project Report
Language:English
Published: Universiti Malaysia Sarawak, (UNIMAS) 2019
Subjects:
NX Arts in general
Online Access:http://ir.unimas.my/id/eprint/37259/1/CHAN%20YONG%20YI.pdf
http://ir.unimas.my/id/eprint/37259/
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spelling my.unimas.ir.372592023-03-01T07:39:17Z http://ir.unimas.my/id/eprint/37259/ The intention of generation Y using the grab car service Chan, Yong Yi NX Arts in general Nowadays, a big change has happened in taxi industry especially in Malaysia. Many mobile transportation application such as Grab, Uber, MyCar emerge has increased the demand of the ride service demand. These new entrants increase the competition among local taxi industry and public transportation. The main aim for this study is investigate the relationship between the independent and dependent variable. The independent variable is the intention of generation Y using the Grab car service. The dependent variables are the effect on social media marketing, price, reliability and customer satisfaction. The methodology that researcher used is quantitative. The data collection is primary data; the data analysis is Statistical Package for the Social Science (SP SS) and reliability test. The analysis techniques are descriptive statistic and cross tabulation. Universiti Malaysia Sarawak, (UNIMAS) 2019 Final Year Project Report NonPeerReviewed text en http://ir.unimas.my/id/eprint/37259/1/CHAN%20YONG%20YI.pdf Chan, Yong Yi (2019) The intention of generation Y using the grab car service. [Final Year Project Report] (Unpublished)
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
topic NX Arts in general
spellingShingle NX Arts in general
Chan, Yong Yi
The intention of generation Y using the grab car service
description Nowadays, a big change has happened in taxi industry especially in Malaysia. Many mobile transportation application such as Grab, Uber, MyCar emerge has increased the demand of the ride service demand. These new entrants increase the competition among local taxi industry and public transportation. The main aim for this study is investigate the relationship between the independent and dependent variable. The independent variable is the intention of generation Y using the Grab car service. The dependent variables are the effect on social media marketing, price, reliability and customer satisfaction. The methodology that researcher used is quantitative. The data collection is primary data; the data analysis is Statistical Package for the Social Science (SP SS) and reliability test. The analysis techniques are descriptive statistic and cross tabulation.
format Final Year Project Report
author Chan, Yong Yi
author_facet Chan, Yong Yi
author_sort Chan, Yong Yi
title The intention of generation Y using the grab car service
title_short The intention of generation Y using the grab car service
title_full The intention of generation Y using the grab car service
title_fullStr The intention of generation Y using the grab car service
title_full_unstemmed The intention of generation Y using the grab car service
title_sort intention of generation y using the grab car service
publisher Universiti Malaysia Sarawak, (UNIMAS)
publishDate 2019
url http://ir.unimas.my/id/eprint/37259/1/CHAN%20YONG%20YI.pdf
http://ir.unimas.my/id/eprint/37259/
_version_ 1759693325649051648
score 13.211869

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