CHALLENGES OF HANDICRAFT PRODUCTS MARKETING AND PROMOTION AMONGST IBAN ENTREPRENEURS IN SARAWAK
The main objective of this study was to examine challenges faced by handicraft marketing in implementing product promotion strategies amongst Iban entrepreneurs in Sarawak. This study specifically focused on strategy, the effectiveness of the strategy, and the challenges in im...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
UNIMAS Publisher
2021
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/37011/1/Noria%20Anak%20Tugang.pdf http://ir.unimas.my/id/eprint/37011/ https://publisher.unimas.my/ojs/index.php/IJACA/issue/current |
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