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How do people in the “Land of Hornbills” perceive Hornbills?

Sarawak is known as the “Land of Hornbills”, having the Rhinoceros Hornbill as the state emblem and with hornbills also being closely associated with important cultural symbols and beliefs among various local communities. However, up to date there is limited understanding on the perception, aware...

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Main Authors: Pengiran, P., Jayasilan, Mohd-Azlan
Format: Article
Language:English
Published: Cambridge University Press 2021
Subjects:
SF Animal culture
Online Access:http://ir.unimas.my/id/eprint/36672/1/hornbills1.pdf
http://ir.unimas.my/id/eprint/36672/
https://www.cambridge.org/core/journals/bird-conservation-international/article/abs/how-do-people-in-the-land-of-hornbills-perceive-hornbills/6ABBC2BD30A32BA1DDED58FCA0FE1149
https://doi.org/10.1017/S0959270921000381
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spelling my.unimas.ir.366722023-03-30T04:30:34Z http://ir.unimas.my/id/eprint/36672/ How do people in the “Land of Hornbills” perceive Hornbills? Pengiran, P. Jayasilan, Mohd-Azlan SF Animal culture Sarawak is known as the “Land of Hornbills”, having the Rhinoceros Hornbill as the state emblem and with hornbills also being closely associated with important cultural symbols and beliefs among various local communities. However, up to date there is limited understanding on the perception, awareness, and beliefs of local communities towards hornbills. This paper aims to describe the aforementioned factors in western Sarawak, in hope of acquiring the socio-cultural information needed to fill the gap, and to clarify misconceptions towards hornbill conservation efforts in Sarawak. Data collection was accomplished using Open Data Kit (ODK). A total of 500 respondents were approached in five administrative divisions in western Sarawak, namely Kuching, Samarahan, Serian, Sri Aman, and Betong. The questionnaire was carefully formulated to control acquiescence bias that might arise. Boosted Regression Tree (BRT) modelling was conducted to evaluate the strongest demographic predictor variables influencing the answers and word clouds were used to visualise hornbill species by the local community. Sarawakians acknowledge the importance of hornbills as a cultural symbol (95%) despite hornbills being used for food, medicine, and decoration. Whilst this study describes the perceptions of hornbills in local communities, a comprehensive assessment throughout Sarawak is recommended for better understanding of hornbill importance in other communities. Such socio-cultural information is vital to ensure the success of conservation efforts and for effective management strategies of hornbills within Sarawak. Cambridge University Press 2021-11-11 Article PeerReviewed text en http://ir.unimas.my/id/eprint/36672/1/hornbills1.pdf Pengiran, P. and Jayasilan, Mohd-Azlan (2021) How do people in the “Land of Hornbills” perceive Hornbills? Bird Conservation Internationa (2021). pp. 1-15. ISSN 0959-2709 https://www.cambridge.org/core/journals/bird-conservation-international/article/abs/how-do-people-in-the-land-of-hornbills-perceive-hornbills/6ABBC2BD30A32BA1DDED58FCA0FE1149 https://doi.org/10.1017/S0959270921000381
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
topic SF Animal culture
spellingShingle SF Animal culture
Pengiran, P.
Jayasilan, Mohd-Azlan
How do people in the “Land of Hornbills” perceive Hornbills?
description Sarawak is known as the “Land of Hornbills”, having the Rhinoceros Hornbill as the state emblem and with hornbills also being closely associated with important cultural symbols and beliefs among various local communities. However, up to date there is limited understanding on the perception, awareness, and beliefs of local communities towards hornbills. This paper aims to describe the aforementioned factors in western Sarawak, in hope of acquiring the socio-cultural information needed to fill the gap, and to clarify misconceptions towards hornbill conservation efforts in Sarawak. Data collection was accomplished using Open Data Kit (ODK). A total of 500 respondents were approached in five administrative divisions in western Sarawak, namely Kuching, Samarahan, Serian, Sri Aman, and Betong. The questionnaire was carefully formulated to control acquiescence bias that might arise. Boosted Regression Tree (BRT) modelling was conducted to evaluate the strongest demographic predictor variables influencing the answers and word clouds were used to visualise hornbill species by the local community. Sarawakians acknowledge the importance of hornbills as a cultural symbol (95%) despite hornbills being used for food, medicine, and decoration. Whilst this study describes the perceptions of hornbills in local communities, a comprehensive assessment throughout Sarawak is recommended for better understanding of hornbill importance in other communities. Such socio-cultural information is vital to ensure the success of conservation efforts and for effective management strategies of hornbills within Sarawak.
format Article
author Pengiran, P.
Jayasilan, Mohd-Azlan
author_facet Pengiran, P.
Jayasilan, Mohd-Azlan
author_sort Pengiran, P.
title How do people in the “Land of Hornbills” perceive Hornbills?
title_short How do people in the “Land of Hornbills” perceive Hornbills?
title_full How do people in the “Land of Hornbills” perceive Hornbills?
title_fullStr How do people in the “Land of Hornbills” perceive Hornbills?
title_full_unstemmed How do people in the “Land of Hornbills” perceive Hornbills?
title_sort how do people in the “land of hornbills” perceive hornbills?
publisher Cambridge University Press
publishDate 2021
url http://ir.unimas.my/id/eprint/36672/1/hornbills1.pdf
http://ir.unimas.my/id/eprint/36672/
https://www.cambridge.org/core/journals/bird-conservation-international/article/abs/how-do-people-in-the-land-of-hornbills-perceive-hornbills/6ABBC2BD30A32BA1DDED58FCA0FE1149
https://doi.org/10.1017/S0959270921000381
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score 13.211869

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