EXAMINING THE AWARENESS OF HALAL LOGO AND THE CONFIDENCE LEVEL OF MALAYSIAN FOR THAILAND HALAL PRODUCTS
Halal industry has a significant contribution to the global food market. Halal consciousness and mindfulness are sharpened in multi-ethnicities, multi-religious and multilinguistic societies, where Muslim and Non-Muslim coexist. In Malaysia, the constant flow of people as a tourist, commodities, a...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Allied Business Academics
2021
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/36267/1/jamal%20abdul%20nasir.pdf http://ir.unimas.my/id/eprint/36267/ |
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| Summary: | Halal industry has a significant contribution to the global food market. Halal
consciousness and mindfulness are sharpened in multi-ethnicities, multi-religious and multilinguistic societies, where Muslim and Non-Muslim coexist. In Malaysia, the constant flow of
people as a tourist, commodities, and information from the rest of the world, the interaction
zone between Muslim and Non-Muslim has been widening. The main intention of this study
was to examine the factors that influence the confidence level of Malaysian customers
accepting Thailand halal logo products. To achieve the objective of this study, 500
individuals from the northern part of Malaysia that is Alor Setar, the capital city for the State
of Kedah were picked through purposive sampling technique. Data were gathered through a
structured survey form. Smart PLS was used to examine the proposed research hypotheses.
Results reported marketing and awareness were supported while Thailand's halal logo and
devoutness were not supported. This study will be useful for policymakers and future
researchers to explore this area in detail. |
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