Revisit Intention for Medical Services: An Investigation on Penang as a Medical Tourism Hub
This research investigates medical tourists' revisit intention formation by utilizing critical concepts of medical quality, service quality, effective communication, satisfaction, and price reasonableness. A survey was conducted via face-to-face questionnaires to medical tourists who had re...
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my.unimas.ir.357002021-07-28T02:38:13Z http://ir.unimas.my/id/eprint/35700/ Revisit Intention for Medical Services: An Investigation on Penang as a Medical Tourism Hub Yong, Siew-Pin Goh, Yen-Nee Ting, Mao-Seng Janifer, Lunyai HJ Public Finance HM Sociology This research investigates medical tourists' revisit intention formation by utilizing critical concepts of medical quality, service quality, effective communication, satisfaction, and price reasonableness. A survey was conducted via face-to-face questionnaires to medical tourists who had received medical treatment or healthcare services at Penang hospitals. Perceived medical and service quality has significant associations affecting intentions to revisit hospitals, and satisfaction acted as a significant mediator between medical quality and satisfaction. However, the moderating role of price reasonableness is not supported. The implication of the Push and Pull Motivation Theory and practice are further discussed in this study. Elsevier 2021 Article PeerReviewed text en http://ir.unimas.my/id/eprint/35700/1/majcafe1.pdf Yong, Siew-Pin and Goh, Yen-Nee and Ting, Mao-Seng and Janifer, Lunyai (2021) Revisit Intention for Medical Services: An Investigation on Penang as a Medical Tourism Hub. MALAYSIAN JOURNAL OF CONSUMER AND FAMILY ECONOMICS, 26 (2021). pp. 127-157. ISSN 1511-2802 https://www.majcafe.com/2021/07/21/volume-26-2021/ |
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HJ Public Finance HM Sociology Yong, Siew-Pin Goh, Yen-Nee Ting, Mao-Seng Janifer, Lunyai Revisit Intention for Medical Services: An Investigation on Penang as a Medical Tourism Hub |
description |
This research investigates medical tourists' revisit intention formation by
utilizing critical concepts of medical quality, service quality, effective
communication, satisfaction, and price reasonableness. A survey was
conducted via face-to-face questionnaires to medical tourists who had
received medical treatment or healthcare services at Penang hospitals.
Perceived medical and service quality has significant associations affecting
intentions to revisit hospitals, and satisfaction acted as a significant mediator
between medical quality and satisfaction. However, the moderating role of
price reasonableness is not supported. The implication of the Push and Pull
Motivation Theory and practice are further discussed in this study. |
format |
Article |
author |
Yong, Siew-Pin Goh, Yen-Nee Ting, Mao-Seng Janifer, Lunyai |
author_facet |
Yong, Siew-Pin Goh, Yen-Nee Ting, Mao-Seng Janifer, Lunyai |
author_sort |
Yong, Siew-Pin |
title |
Revisit Intention for Medical Services: An Investigation
on Penang as a Medical Tourism Hub |
title_short |
Revisit Intention for Medical Services: An Investigation
on Penang as a Medical Tourism Hub |
title_full |
Revisit Intention for Medical Services: An Investigation
on Penang as a Medical Tourism Hub |
title_fullStr |
Revisit Intention for Medical Services: An Investigation
on Penang as a Medical Tourism Hub |
title_full_unstemmed |
Revisit Intention for Medical Services: An Investigation
on Penang as a Medical Tourism Hub |
title_sort |
revisit intention for medical services: an investigation
on penang as a medical tourism hub |
publisher |
Elsevier |
publishDate |
2021 |
url |
http://ir.unimas.my/id/eprint/35700/1/majcafe1.pdf http://ir.unimas.my/id/eprint/35700/ https://www.majcafe.com/2021/07/21/volume-26-2021/ |
_version_ |
1706961358480736256 |
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13.211869 |