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The first salamander logo in advertising

Perhaps corresponding to known species, frogs remain more often represented than other groups of amphibians in popular cultures. While folk perceptions of frogs remain societally positive, those of members of the Caudata are more mixed, owing to often-negative beliefs held in rural Europe and amon...

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Main Author: Das, Indraneil
Format: Article
Language:English
Published: Society for the Study of Amphibians and Reptiles 2021
Subjects:
QL Zoology
Online Access:http://ir.unimas.my/id/eprint/34895/1/The%20First%20Salamander%20Logo%20in%20Advertising%20-%20Copy.pdf
http://ir.unimas.my/id/eprint/34895/
https://ssarherps.org/publications/herpetological-review/
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spelling my.unimas.ir.348952023-03-30T03:33:42Z http://ir.unimas.my/id/eprint/34895/ The first salamander logo in advertising Das, Indraneil QL Zoology Perhaps corresponding to known species, frogs remain more often represented than other groups of amphibians in popular cultures. While folk perceptions of frogs remain societally positive, those of members of the Caudata are more mixed, owing to often-negative beliefs held in rural Europe and amongst indigenous peoples of the New World (Crump 2015; Das 2011). Examples include their use in witchcraft and poisoning (Shakespeare 1603–1606), as ‘the devil’s beast’ in medieval times (Cooke 1893). It also appears in works on occult and black magic (Crump 2015), as well as in mediaeval bestiaries (McCulloch 1962), and include beliefs, such as seen only when one is about to die (Kuzmin and Maslova 2003) or lead to suffering loss of worldly possessions (Froom 1982), and even affect stored beverages (Brøndegaard 1985). Positive or neutral attributes associated with salamanders include their ability to withstand fire (Aristotle 350 B.C.E.), hence, presumably the usage of the salamander motif as ancient symbol for fire and of Sulfur (Saunders 1995). This belief was validated in part by a more recent observation (Stromberg 1997) of a salamander surviving fire. Society for the Study of Amphibians and Reptiles 2021-03-01 Article PeerReviewed text en http://ir.unimas.my/id/eprint/34895/1/The%20First%20Salamander%20Logo%20in%20Advertising%20-%20Copy.pdf Das, Indraneil (2021) The first salamander logo in advertising. Herpetological Review, 52 (1). pp. 57-60. ISSN 0018-084X https://ssarherps.org/publications/herpetological-review/
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
topic QL Zoology
spellingShingle QL Zoology
Das, Indraneil
The first salamander logo in advertising
description Perhaps corresponding to known species, frogs remain more often represented than other groups of amphibians in popular cultures. While folk perceptions of frogs remain societally positive, those of members of the Caudata are more mixed, owing to often-negative beliefs held in rural Europe and amongst indigenous peoples of the New World (Crump 2015; Das 2011). Examples include their use in witchcraft and poisoning (Shakespeare 1603–1606), as ‘the devil’s beast’ in medieval times (Cooke 1893). It also appears in works on occult and black magic (Crump 2015), as well as in mediaeval bestiaries (McCulloch 1962), and include beliefs, such as seen only when one is about to die (Kuzmin and Maslova 2003) or lead to suffering loss of worldly possessions (Froom 1982), and even affect stored beverages (Brøndegaard 1985). Positive or neutral attributes associated with salamanders include their ability to withstand fire (Aristotle 350 B.C.E.), hence, presumably the usage of the salamander motif as ancient symbol for fire and of Sulfur (Saunders 1995). This belief was validated in part by a more recent observation (Stromberg 1997) of a salamander surviving fire.
format Article
author Das, Indraneil
author_facet Das, Indraneil
author_sort Das, Indraneil
title The first salamander logo in advertising
title_short The first salamander logo in advertising
title_full The first salamander logo in advertising
title_fullStr The first salamander logo in advertising
title_full_unstemmed The first salamander logo in advertising
title_sort first salamander logo in advertising
publisher Society for the Study of Amphibians and Reptiles
publishDate 2021
url http://ir.unimas.my/id/eprint/34895/1/The%20First%20Salamander%20Logo%20in%20Advertising%20-%20Copy.pdf
http://ir.unimas.my/id/eprint/34895/
https://ssarherps.org/publications/herpetological-review/
_version_ 1762396686790950912
score 13.211869

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