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KESAN PENGGUNAAN PERCAMPURAN KOD DALAM IKLAN KE ATAS PERSEPSI PENGGUNA TERHADAP PRODUK

This study focuses on the effect of the use of code mixing in advertisements on consumer perceptions of products. The use of mixing in advertising is becoming more widespread. This is because it is one of the marketing strategies nowadays. The objective of this study is to study the effect of the us...

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Main Author: SHARIFAH NUR FAIZAH, WAN FAUZI
Format: Thesis
Language:English
Published: Universiti Malaysia Sarawak, (UNIMAS) 2020
Subjects:
PN Literature (General)
Online Access:http://ir.unimas.my/id/eprint/34850/1/Sharifah%20Nur.pdf
http://ir.unimas.my/id/eprint/34850/
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spelling my.unimas.ir.348502023-07-06T06:32:26Z http://ir.unimas.my/id/eprint/34850/ KESAN PENGGUNAAN PERCAMPURAN KOD DALAM IKLAN KE ATAS PERSEPSI PENGGUNA TERHADAP PRODUK SHARIFAH NUR FAIZAH, WAN FAUZI PN Literature (General) This study focuses on the effect of the use of code mixing in advertisements on consumer perceptions of products. The use of mixing in advertising is becoming more widespread. This is because it is one of the marketing strategies nowadays. The objective of this study is to study the effect of the use of code mixing in laptop advertisements on perceptions of advertisements, the effect of the use of code mixing in laptop advertisements on perceptions of products and the impact of code mixing in laptop advertisements on consumer preferences on products. A total of 100 students at Universiti Malaysia Sarawak were selected as respondents. Data were obtained by screening the statistical software system of each Statistical Package for the Social Science (SPSS) and distributing questionnaires to respondents. The results of the study showed that the respondents showed a positive perception of advertisements and products that use code mixing, consumers' preferences for the product. Universiti Malaysia Sarawak, (UNIMAS) 2020 Thesis NonPeerReviewed text en http://ir.unimas.my/id/eprint/34850/1/Sharifah%20Nur.pdf SHARIFAH NUR FAIZAH, WAN FAUZI (2020) KESAN PENGGUNAAN PERCAMPURAN KOD DALAM IKLAN KE ATAS PERSEPSI PENGGUNA TERHADAP PRODUK. Masters thesis, UNIVERSITI MALAYSIA SARAWAK.
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
topic PN Literature (General)
spellingShingle PN Literature (General)
SHARIFAH NUR FAIZAH, WAN FAUZI
KESAN PENGGUNAAN PERCAMPURAN KOD DALAM IKLAN KE ATAS PERSEPSI PENGGUNA TERHADAP PRODUK
description This study focuses on the effect of the use of code mixing in advertisements on consumer perceptions of products. The use of mixing in advertising is becoming more widespread. This is because it is one of the marketing strategies nowadays. The objective of this study is to study the effect of the use of code mixing in laptop advertisements on perceptions of advertisements, the effect of the use of code mixing in laptop advertisements on perceptions of products and the impact of code mixing in laptop advertisements on consumer preferences on products. A total of 100 students at Universiti Malaysia Sarawak were selected as respondents. Data were obtained by screening the statistical software system of each Statistical Package for the Social Science (SPSS) and distributing questionnaires to respondents. The results of the study showed that the respondents showed a positive perception of advertisements and products that use code mixing, consumers' preferences for the product.
format Thesis
author SHARIFAH NUR FAIZAH, WAN FAUZI
author_facet SHARIFAH NUR FAIZAH, WAN FAUZI
author_sort SHARIFAH NUR FAIZAH, WAN FAUZI
title KESAN PENGGUNAAN PERCAMPURAN KOD DALAM IKLAN KE ATAS PERSEPSI PENGGUNA TERHADAP PRODUK
title_short KESAN PENGGUNAAN PERCAMPURAN KOD DALAM IKLAN KE ATAS PERSEPSI PENGGUNA TERHADAP PRODUK
title_full KESAN PENGGUNAAN PERCAMPURAN KOD DALAM IKLAN KE ATAS PERSEPSI PENGGUNA TERHADAP PRODUK
title_fullStr KESAN PENGGUNAAN PERCAMPURAN KOD DALAM IKLAN KE ATAS PERSEPSI PENGGUNA TERHADAP PRODUK
title_full_unstemmed KESAN PENGGUNAAN PERCAMPURAN KOD DALAM IKLAN KE ATAS PERSEPSI PENGGUNA TERHADAP PRODUK
title_sort kesan penggunaan percampuran kod dalam iklan ke atas persepsi pengguna terhadap produk
publisher Universiti Malaysia Sarawak, (UNIMAS)
publishDate 2020
url http://ir.unimas.my/id/eprint/34850/1/Sharifah%20Nur.pdf
http://ir.unimas.my/id/eprint/34850/
_version_ 1772816284693561344
score 13.211869

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