Factors Affecting E-Impulse Purchase Among Generation Y : The Moderating Impact Of Hedonic Shopping

This research was conducted to investigate the relationship between five elements of website characteristics and e-impulse purchase with hedonic shopping as moderator'. Questionnaires were distributed to 183 respondents in generation Y cohort throughout Kuching. Confirmatory factor analysis...

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第一著者: Phui, Wang Lee
フォーマット: Final Year Project Report
言語:English
出版事項: Universiti Malaysia Sarawak, (UNIMAS) 2019
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オンライン・アクセス:http://ir.unimas.my/id/eprint/34669/2/Phui%20Wang%20Lee.pdf
http://ir.unimas.my/id/eprint/34669/
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spelling my.unimas.ir.346692024-02-22T08:43:16Z http://ir.unimas.my/id/eprint/34669/ Factors Affecting E-Impulse Purchase Among Generation Y : The Moderating Impact Of Hedonic Shopping Phui, Wang Lee H Social Sciences (General) This research was conducted to investigate the relationship between five elements of website characteristics and e-impulse purchase with hedonic shopping as moderator'. Questionnaires were distributed to 183 respondents in generation Y cohort throughout Kuching. Confirmatory factor analysis and Partial-Least-Square regression have been used to analyze data through SmartPLS2. According to present study, the results revealed that only one of the website characteristics, which is perceived usefulness was significantly and positively related to e-irnpulse purchase. The other four elements of website characteristics was founded have no significant relationship with e-impulse purchase. Moreover, the result also indicated that hedonic shopping do not moderate the relationship between website characteristics and e-impulse purchase. Through this research, new insights regarding the relationship between website characteristics and eimpulse purchase were gained. Universiti Malaysia Sarawak, (UNIMAS) 2019 Final Year Project Report NonPeerReviewed text en http://ir.unimas.my/id/eprint/34669/2/Phui%20Wang%20Lee.pdf Phui, Wang Lee (2019) Factors Affecting E-Impulse Purchase Among Generation Y : The Moderating Impact Of Hedonic Shopping. [Final Year Project Report] (Unpublished)
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
topic H Social Sciences (General)
spellingShingle H Social Sciences (General)
Phui, Wang Lee
Factors Affecting E-Impulse Purchase Among Generation Y : The Moderating Impact Of Hedonic Shopping
description This research was conducted to investigate the relationship between five elements of website characteristics and e-impulse purchase with hedonic shopping as moderator'. Questionnaires were distributed to 183 respondents in generation Y cohort throughout Kuching. Confirmatory factor analysis and Partial-Least-Square regression have been used to analyze data through SmartPLS2. According to present study, the results revealed that only one of the website characteristics, which is perceived usefulness was significantly and positively related to e-irnpulse purchase. The other four elements of website characteristics was founded have no significant relationship with e-impulse purchase. Moreover, the result also indicated that hedonic shopping do not moderate the relationship between website characteristics and e-impulse purchase. Through this research, new insights regarding the relationship between website characteristics and eimpulse purchase were gained.
format Final Year Project Report
author Phui, Wang Lee
author_facet Phui, Wang Lee
author_sort Phui, Wang Lee
title Factors Affecting E-Impulse Purchase Among Generation Y : The Moderating Impact Of Hedonic Shopping
title_short Factors Affecting E-Impulse Purchase Among Generation Y : The Moderating Impact Of Hedonic Shopping
title_full Factors Affecting E-Impulse Purchase Among Generation Y : The Moderating Impact Of Hedonic Shopping
title_fullStr Factors Affecting E-Impulse Purchase Among Generation Y : The Moderating Impact Of Hedonic Shopping
title_full_unstemmed Factors Affecting E-Impulse Purchase Among Generation Y : The Moderating Impact Of Hedonic Shopping
title_sort factors affecting e-impulse purchase among generation y : the moderating impact of hedonic shopping
publisher Universiti Malaysia Sarawak, (UNIMAS)
publishDate 2019
url http://ir.unimas.my/id/eprint/34669/2/Phui%20Wang%20Lee.pdf
http://ir.unimas.my/id/eprint/34669/
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score 13.251813